JUNE 2016

This email newsletter contains news, tips and other content that help you learn more about Neutricks, and, if you're a distributor, you can include in your marketing efforts and messaging.

Dave from Neutricks being friendly

Conference HQ: WVC & Global Pets

We attended the Western Veterinary Conference and Global Pet in March. It was great to see so many new and familiar faces and get a chance to talk Neutricks and senior pets with all who stopped by our booth.

In July we will be heading to Super Zoo and AVMA. Stay tuned for more details on where you can find us at those events or watch our Vet Portal.

View Conference Calendar

Patterson Veterinary now carries Neutricks

New Distributor Availability

We are happy to announce that Neutricks will now be available via Patterson Veterinary, the newest addition to our distributor partners. Of course, you can still get Neutricks through other distributors such as Henry Schein, MWI, Midwest Veterinary Supply, Miller Veterinary Supply and Northeast Vet Supply.

See All Our Distributors


What's Neu?  The Neutricks Vet Portal!

What's Neu: Neutricks Vet Portal

In January, we launched a major redesign of our website. During the process, we realized that all of the content was mostly directed at our pet owner and consumer audience. While there was some animal professional specific content, it blended in with everything else and didn't really stand out.

Now on our new site, we are excited to introduce you to the Neutricks Vet Portal! Here we offer an easy way to see who carries Neutricks, how to carry Neutricks at your own practice, a complete list of our distributors, marketing materials for your practice or store, and more.

Visit the Neutricks Vet Portal




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Neutricks, LLC   466 South Segoe Road    Madison,  Wisconsin   53711   USA

Our canine companions also serve in the line of duty and under fire, whether helping police protect our home turf or accompanying soldiers on missions abroad.

In Paws of Courage: True Tales of Heroic Dogs That Protect and Serve (ages 10+, $12.99), readers will cheer for the hero dogs featured in this collection, profiled with stunning photos and inspiring tales of bravery, friendship, heroism, and devotion.  From Sergeant Stubby, the first dog to be given a rank for his work during WWI, to Spike, who served on more than 100 combat missions in Afghanistan to dogs who serve closer to home at places like Ground Zero, the Seattle Police Department and in airports across the nation, canine heroes are spotlighted in five different sections that detail the various roles dogs have played throughout the years.

Opening with a forward from Ronald L. Aiello, President of the U.S. War Dogs Association, the book also features text boxes with questions that kids would ask paired with answers from military-dog handlers and each section concludes with information on related topics. 

"The bonds between more than 20 military and law enforcement dogs and their handlers are lovingly and proudly shown in this compact, fact- and photo-filled offering. The narratives are heartfelt, and there are enough photographs of the pooches in action to please any dog lover......will make readers want to go home and hug the doggie heroes in own their lives" -- Booklist

Reviews for PAWS OF COURAGE:
Publishers Weekly
This compact, photo-filled book celebrates service dogs of all kinds as Furstinger profiles more than 20 real-life combat, rescue, police, and tracker dogs, among others. Furstinger explains how various breeds’ physical, behavioral, and biological characteristics enable them to excel. Descriptions of the powerful bonds between service dogs and their handlers, as well as happy service dog retirements, contribute to a lively and touching narrative.

Kirkus Review
Myriad canines loyally serve in a variety of roles aiding their human companions; National Geographic portrays the efforts of 24 working dogs. The photographs will make this highly appealing to dog lovers who will also find the brief text and short chapters easy to manage.(Nonfiction. 9-14)

The bonds between more than 20 military and law enforcement dogs and their handlers are lovingly and proudly shown in this compact, fact- and photo-filled offering. The narratives are heartfelt, and there are enough photographs of the pooches in action to please any dog lover. [This book]... addresses a wide range of interests and age levels and will make readers want to go home and hug the doggie heroes in own their lives.

     Goal: $ 9,900                               

About Maria      

maria.jpg - 7.07 kb

Please Help Make a Difference!

My name is Maria Ryan and I was diagnosed with relapsing-remitting multiple sclerosis (RRMS) in 2001. Relapsing-remitting means that symptoms, such as a vision problem in my case, can come and go making it difficult to detect. Prior to 2001, I was living the life I had worked hard to achieve. I was extremely active, I ran 5k’s, I boxed and I owned and operated a successful dog training business where I lived my passion every day.

I started experiencing symptoms that prompted me to visit my eye doctor and after hours of testing, he made an appointment for me to see a neurologist. The next day, I had my first brain MRI only to be unexpectedly diagnosed with this life changing disease.

       Donate Now   Go to: https://helphopelive.org/campaign/9100




Donate $7500 (tax deductible) or make a best offer and receive a ticket valued at $8000 to Life and Wealth Mastery with Tony Robbins September 16-24, 2016 for more details on the event please visit https://www.tonyrobbins.com/events/life-wealth-mastery/florida-09-16-2016/


Rejuvenate your soul, and take the time to reclaim yourself and build up your physical body and energy. Now is the time. What’s more important than your health? Your energy? Your finances? Life & Wealth Mastery is life-changing event that can’t wait. It’s about taking control of your body, your emotions, your relationship, your finances and your life. Without these elements, you have nothing. A truly immersive experience in a magical setting, dedicated to your growth. This is not something you do once in your life, this is no mere getaway – Life & Wealth Mastery is a must!

Contact Maria Ryan personally for information or questions at This email address is being protected from spambots. You need JavaScript enabled to view it.

From the author of Unsaid comes a thrilling story of struggle, redemption, and our devotion to the animals in our lives


By Neil Abramson

“If you love dogs and well-written, suspenseful fiction that is uplifting and will inspire you to open an animal sanctuary, read this lovely novel.”

—Jeffrey Masson, author of Dogs Never Lie About Love,

The Dog Who Couldn’t Stop Loving and Dogs Make Us Human

Praise for UNSAID, Neil Abramson’s debut novel:

“Rarely has a novel captured so movingly the deep bonds between people and the animals

that share their lives.”

Parade magazine

UNSAID is an extraordinary story of animals, afterlife, and the power of love... It will make you remember, rethink, and rejoice in every meaningful relationship you’ve ever had.”

—Garth Stein, author of the bestseller The Art of Racing in the Rain

What would you do if they came for your dog? In JUST LIFE (May 10, 2016; Center Street/Hachette Book Group; $26.00), Neil Abramson, whose debut novel Unsaid won rave reviews from critics, booksellers, and readers alike, presents a riveting, thought-provoking roller coaster ride of a novel that asks that very question.

Veterinarian Samantha Lewis and her team are dedicated to providing a sanctuary for unwanted, abused, and abandoned dogs in New York City. But every day it gets harder operate her no-kill shelter. Sam is already at her breaking point when she learns of an unidentified, dangerous virus spreading through their neighborhood. The medical community can only determine that animals are the carriers. Amid growing panic and a demand for immediate answers, suspicion abruptly falls on dogs as the source. Soon the governor is calling in the National Guard to enforce a quarantine--no dog may leave the area.

Samantha knows from her own painful history that, despite the lack of real evidence against the dogs, a quarantine may only be the beginning. As questions about the source of the virus mount and clash with the pressure for a politically expedient resolution, Sam is forced to make life-altering choices. She finds allies in a motley crew of New Yorkers--a local priest, a troubled teen, a smart-mouthed former psychologist, and a cop desperate to do the right thing--all looking for sanctuary from their own personal demons. But the person Sam needs the most to unravel the mystery of the virus and save the dogs is the last one she'd ever want to call on--because contacting him will mean confronting the traumatic past she has fought so hard to escape.

Neil Abramson’s novel is engrossing and nuanced, with finely drawn characters and an intense pace that rolls to an unforgettable conclusion. JUST LIFE’s message of the balance between fear and compassion, memory and forgiveness, and despair and hope will stay with readers long after they’ve finished reading, and will spark serious discussions and debate.

#         #         #

About the Author:

A partner in a Manhattan law firm, Neil Abramson lives in Westchester County, NY and is married to a veterinarian. He is also a past board member of the Animal Legal Defense Fund, an award recipient from the ASPCA for his legal work on behalf of animals, and a founding member of the New York City Bar Association Committee on Legal Issues Relating to Animals.   JUST LIFE is his second novel.


By Neil Abramson

Publisher: Center Street / Hachette Book Group

Pub Date: May 10, 2016

ISBN: 978-1-4555-9104-6

Price: $26.00

Also available in audio and eBook

This email address is being protected from spambots. You need JavaScript enabled to view it.
TurboPUP “Complete K9 Meals on the Go” founder Kristina Guerrero to launch
Superfood Snack line extension at Kroger stores
(La Pine, OR, June 2016) - Former Air Force C-130 pilot and founder of TurboPUP,
’Complete K9 Meals on the Go!’ Kristina Guerrero, swam with the sharks on the popular
ABC show Shark Tank in January 2015. La Pine-based founder and owner Kristina
Guerrero faced five “sharks” to come and walked away with a $100,000
investment in her company, TurboPUP from Daymond John.
Now after a year of working with John, Guerrero is launching a line of Superfood
Snacks this coming July. This will be the first new line extension from the TurboPUP
“Complete K9 Meal Bars.” Guerrero’s commitment to promoting canine health and
wellness for pups made her snacks an obvious choice for Kroger.
TurboPUP was inspired by Guerrero’s hungry pooch Dunkan on a backcountry ski trip .
With over 12 years in active duty in the U.S. Air Force and in the reserves serving as a
C130 pilot in Operations Iraqi Freedom, Operation Enduring Freedom and on the Horn
of Africa.
Impressed with Guerrero’s background and proven determination, Daymond agreed to
invest in the company, with Kristina taking the lead on product research and
“Any woman who flies planes in the military is disciplined. She’s not going to sleep.
She’s going to do what it takes to make it work;” John explained.
TurboPUP’s Superfood Snacks are nutrient power houses with functional and everyday
options, made with premium ingredients. Guerrero won’t reveal too much about the
snacks until their release in July.
“You’ll have to go to Kroger stores and see them for yourself!” Guerrero says. “There
are too many junk food dog products out there. Dog owners will be really excited about
what we’ve created!”
###About TurboPUP: Founded in La Pine, Oregon, TurboPUP is a meal replacement
bar for dogs using American sourced, naural, grain free, and human grade ingredients.


RALEIGH, N.C. (June 16, 2016) – The AKC Canine Health Foundation (CHF), a nonprofit organization whose mission is to prevent, treat and cure diseases in all dogs, announces the first round of new grants awarded through its Tick-Borne Disease Initiative.

Jason Stull, VMD, PhD, of The Ohio State University will study “Lyme Disease in Dogs: Prevalence, Clinical Illness, and Prognosis.” Lyme disease is a bacterial disease transmitted by tick bites. In people, Lyme is the most common tick-transmitted disease in the US, with over 25,000 cases in 2014. Dogs infected with Lyme disease may not show signs of illness, but underlying impact can be severe. Diagnosis, treatment and prevention of Lyme disease in dogs is complicated by limited research and conflicting professional guidance. Following a large group of dogs from different regions of the United States and Canada, the investigators will broaden the understanding of canine Lyme disease by identifying and defining best practices for prevention and control of Lyme disease in areas with different Lyme risks, ultimately improving the health of dogs and their people.

Linda Kidd, DVM, PhD, Western University of Health Sciences, and her team will study “Thrombocytopenia and Occult Vector-Borne Disease in Greyhound Dogs: Implications for Clinical Cases and Blood Donors.” Retired racing Greyhounds are common blood donors for dogs requiring blood transfusions. Low platelet (thrombocytopenia) and white blood cell counts are considered normal findings in Greyhounds, as is protein in their urine. Because vector-borne disease pathogens can cause chronic, clinically silent infection, the researchers hypothesize that infection occurs in, and contributes to blood and urine abnormalities in some healthy-appearing retired racing Greyhounds. This study will compare the prevalence of vector-borne diseases in retired racing Greyhounds and show-bred Greyhounds, and will investigate whether blood and urine abnormalities occur with the same frequency in these two lines of Greyhounds. The results will help veterinarians decide when to pursue infectious disease testing, while also informing best practices for screening canine blood donors.

Mary Anna Thrall, DVM, MS of Ross University School of Veterinary Medicine and her team will investigate “The Role of Lymphocytes in Canine Monocytic Ehrlichiosis (CME),” an important tick-borne disease in dogs caused by the pathogen, Ehrlichia canis. In an effort to understand the variable severity of the disease amongst dogs, the team will study the role and types of lymphocytes present in Ehrlichia-positive dogs to determine if increased lymphocyte counts and a large number of genetically identical lymphocytes are associated with disease severity. The findings from this study will help advance the understanding of the pathophysiology and accurate diagnosis of canine ehrlichiosis and lymphocytosis.

“This first round of funding through the AKC Canine Health Foundation’s Tick-Borne Disease Initiative shows promising research to address important tick-borne diseases affecting dogs,” said Dr. Diane Brown, CHF chief executive officer. “We are excited about the impact this Initiative will have on canine health and owner awareness of the growing concern over important tick-borne pathogens.”

Funding for CHF grants comes from a number of sources, including: corporations, dog clubs, and individuals who are committed to the betterment of canine health through scientific research. During 2016, all donations to the Tick-Borne Disease Initiative are being matched dollar-for-dollar by the American Kennel Club (up to $250,000). Make an impact and double your donation today: www.akcchf.org/ticks.  

 # # #

About CHF 
For more than 20 years, the Raleigh, NC-based AKC Canine Health Foundation has leveraged the power of science and research to improve the lives of dogs and their people. The Foundation works to prevent, treat, and cure diseases that impact all dogs, while providing professional information and resources for a new breed of dog owner. Take action because you care; find out more online at www.akcchf.org.

New York, NYTo celebrate the dogs who do extraordinary things in the service of humankind, the AKC Humane FundSM is seeking YOUR nominations for its AKC Humane Fund Awards for Canine Excellence (ACE).  Nominations are now open and winners will be announced in Fall 2016.  

Each year, the AKC Humane Fund pays tribute to five dedicated, hardworking dogs for making significant contributions to an individual or entire community.  Since the creation of the awards in 2000, 80 ACEs have been awarded to dogs of 32 different breeds and one mixed-breed dog from 28 states. Former ACE dogs have included a police K-9 who uncovered the work of a serial killer and a family pet who saved her owner from a bear attack, among dozens of other incredible pups.

“There are so many dynamic dogs to recognize with an ACE Award,” said AKC Spokesperson Gina DiNardo.  “These canines touch the lives and hearts of those who love them and the world around them. We are proud to honor five of them each year with an ACE Award as a symbol of our appreciation.” 

One award is given in each of the following five categories:

Uniformed Service K-9

Eligibility: Full-time working K-9s in the realms of city, county, state, or federal law enforcement; the military; firefighting; customs and border patrol; emergency services.


Exemplary Companion

Eligibility: Dogs without formal training or certification who have nonetheless distinguished themselves in some way that has made a meaningful contribution to the life of his owner or community.

Search and Rescue

Eligibility: Dogs certified to assist in wilderness and urban tracking, natural disasters, mass casualty events and locating missing people.



Eligibility: Certified therapy dogs working in hospitals, schools, disaster sites, war zones, and wherever else the affection of a good dog can provide comfort.


Eligibility: Certified service dogs who enrich the lives of physically or mentally disabled owners. Including but not limited to guide dogs for the blind, seizure-alert dogs, hearing dogs, balance dogs.

**(Note: Nominees doing service or therapy work without certification are considered in the Exemplary Companion category.)

Honorees will receive an engraved sterling-silver medallion and an all-expenses-paid trip for dog and owner to Orlando, Florida, to be honored at the AKC National Championship in December. A donation of $1,000 will also be made in each recipient’s name to the pet-related charity of their choice. The names of the five recipients will be added to the ACE plaque on permanent display in the AKC Humane Fund Library at AKC headquarters in New York City.

All entrants will receive an ACE Certificate of Recognition in acknowledgement of their nomination.

Anyone, including the dog’s owner or handler, may submit a nomination form.  Submissions for the AKC Humane Fund Awards for Canine Excellence for 2016 must include:

·         A non-returnable, original print or digital photograph of the dog. All digital photos must be larger than 1MB in size and a minimum of 300 dpi. The photo should feature solely the nominated dog.

·         A 500-word-or-less description of how the dog has demonstrated excellence.

·         Dog’s call name, breed, age and sex.

·         Owner’s/Nominator's name(s), address and phone number. E-mail address if available.

Nominations will be accepted through July 31, 2016 and should be submitted here, with a photo sent to This email address is being protected from spambots. You need JavaScript enabled to view it.">This email address is being protected from spambots. You need JavaScript enabled to view it., or mailed with a photo to:


ACE Awards 2016

The AKC Humane Fund

260 Madison Avenue, 4th Floor

New York, New York 10016

For more information about the ACE awards or to download a nomination form visit the AKC website.

Celebrity dog trainer Zak George releases groundbreaking guide:

Zak George’s Dog Training Revolution


New comprehensive book teaches everything people need to know to raise and train their dogs

June 7, 2016 — Celebrity dog trainer Zak George announces the release of his first book, Zak George’s Dog Training Revolution: The Complete Guide to Raising the Perfect Pet with Love. His successful YouTube channel, Zak George's Dog Training Revolution, is the number one destination for dog training video content in the world. He has also starred on Animal Planet's SuperFetch and BBC's Who Let the Dogs Out.

With this book, George has distilled the information from his hundreds of videos and experience working with thousands of dogs into one comprehensive guide. Written with award-winning journalist Dina Roth Port, Dog Training Revolution is an invaluable resource for people with new dogs or those who want to see what’s possible when they apply George’s approach to the dog they’ve had for years. It covers everything from choosing the right dog, socialization, house training and basic training, as well as how to handle common behavioral issues such as leash pulling, jumping up, unwanted barking, and more.

“I wanted to write a book that showed, in very simple terms, how the average person can achieve exceptional results with their dog in a way that is supported by the latest science and 21st century ethics,” says George. However, Dog Training Revolution is much more than a training resource—it also includes information on health care essentials such as choosing a vet and selecting the right food as well as cool tricks and fun activities to enjoy with your dog. One thing that really makes this book special is the video integration: Throughout the book, play button icons indicate which subjects have corresponding videos on George’s YouTube channel, making for a truly thorough, interactive experience.

What also sets Dog Training Revolution apart is that George's fresh, positive approach allows you to tailor training to your dog’s unique traits and energy level—leading to quicker results and a much happier pet. He doesn’t base his teaching on breed stereotypes, myths or archaic thinking about dog behavior but rather on scientific research and ethical advancements, all with the goal of raising the standards in the dog training industry.

For more information, please visit http://www.dogtrainingrevolution.com.

Zak George’s Dog Training Revolution: Raising the Perfect Pet with Love

By Zak George and Dina Roth Port

Ten Speed Press | On Sale June 7, 2016 | 5-1/2 x 8-1/4 inches

$14.99 trade paperback | ISBN: 978-1-60774-891-5 | eISBN: 978-1-60774-892-2

ZAK GEORGE has starred in Animal Planet's SuperFetch and BBC's Who Let the Dogs Out. His YouTube channel, Zak George's Dog Training Revolution, is the number one destination for dog training video content in the world. Visit his website at www.dogtrainingrevolution.com.

DINA ROTH PORT is an award-winning author and freelance journalist whose work has appeared in publications such as Glamour, Self, Prevention, Parents.com, and the Huffington Post. Visit her website at www.dinarothport.com.


The Pet Leadership Council (PLC), which is comprised of pet industry leaders, animal welfare organizations, veterinarians and academia, is announcing its support of a Purdue University Study currently underway to improve dog breeder standards.

The study being led by Candace Croney, PhD at Purdue University entitled assessing animal welfare: applications to dog care and welfare standards is expected to be completed by the end of the year. In an effort to facilitate best care practices via research and education, it will address proper guidelines for all aspects of dog well-being in commercial breeding operations including but not limited to: housing, nutrition, sanitation, health and vet care, behavioral well-being, breeding ages, end of breeding life and the outcome of healthy puppies.

“This is an extremely important step forward to ensuring that our nation’s puppies are coming from breeders that maintain high standards of care and provide consumers assurance that puppies and adult dogs coming from certified breeders have been raised with significant attention to their physical, genetic and behavioral health and a lifelong commitment to the dogs’ well-being,” said Bob Vetere, PLC Chairman.

While the United States Department of Agriculture (USDA) does have commercial dog breeding standards and licensing in place, there is demand for additional measures to hold breeders accountable and help put an end to substandard breeders commonly referred to as “puppy mills”.  These standards will provide breeders with a voluntary option to obtain a recognized and trusted certification with regular inspections. Government regulations can take years to change and often become outdated and obsolete. The Purdue guidelines will allow for continuous improvement based on the latest advances in scientific study of the health and well-being of the animals.

"The PLC is encouraged by and strongly supports the work being conducted by Dr. Candace Croney and The Purdue University School of Veterinary Medicine to establish science based standards for breeders that will raise the care and welfare of their animals.” said Doug Poindexter President of the World Pet Association and PLC Trustee.

More information on the Purdue Study and several white papers already published can be found here - http://vet.purdue.edu/CAWS/engagement.php#projects.

- ### -

About the Pet Leadership Council:

The Pet Leadership Council is made up of pet industry leaders, animal welfare, veterinarians and academia and advocates for pets and those who serve and support them by promoting responsible pet ownership and educating the public on efforts to improve the health and well being of companion animals.

Dads and Dogs Running Together Made Easy with Leisure Leash Hands-Free System


If running with his four-legged friend is one of dad’s favorite activities, offer them both the ultimate freedom with Leisure Leash! This Father’s Day, give dad the must-have outdoor essential and the last dog leash he’ll ever need! With Leisure Leash, he can take his favorite pooch running, jogging, and playing off-leash without worrying about carrying that leash again!


Leisure Leash is a simple, lightweight all-in-one leash system that can be used for short-leash heeling, medium-leash walking, and off-leash running. The leash becomes completely hands-free for off-leash activities, with the dog easily carrying the leash around its neck. Go to leisureleash.com/how-to-use-leisure-leash-videoto see how simple Leisure Leash is to use!


Leisure Leash consists of a slip collar and leash which are both

  •  Lightweight and comfortable for your canine
  •  Made-in-America from top-quality nylon weave
  •  Available in multiple, bright colors

The price of a 22” leash which fits most medium to large dogs is $21. A 27” leash for larger breeds is $22. Extensions are available for additional lengths. The Leisure Leash can be purchased at leisureleash.com, Amazon, and Etsy. Give dad and his best friend the freedom to enjoy a run together with Leisure Leash!

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