SmartyKat® Launches Into the World of ‘As Seen On TV’ with Feather Whirl™ Electronic Motion Toy
San Rafael, CA (May 28, 2014) – SmartyKat is building their brand and educating consumers on the many benefits of SmartyKat products by entering the world of “As Seen On TV” with its popular Feather Whirl electronic motion cat toy. The Feather Whirl spot will air in the fourth quarter to leverage the holiday gift giving season for pets.
“We’re looking forward to a very successful campaign.” said Kevin Fick, CEO of Worldwise, the makers of the SmartyKat Feather Whirl, “We anticipate a substantial in-store sales lift on the Feather Whirl and increased demand for our electronic SmartyKat and Petlinks cat toys across all channels of distribution as a result of our TV offering.”
The Feather Whirl has a whisper quiet motor and weighted base which together create erratic swooping and swirling movements that provide cats with hours of entertainment and exercise. The included teaser feather wand is securely attached to the base to prevent it from detaching during play. Consumers will also be able to purchase interchangeable wands that provide cats with playtime variety.
Worldwise has designed a variety of in-store displays with strong brand messaging and the familiar “As Seen On TV” logo. These point-of-purchase displays will support retailers during the TV campaign and allow them to share in the increased consumer demand that the Feather Whirl spot is anticipated to generate for this and all electronic SmartyKat and Petlinks cat toys.
About the company
SmartyKat is a leading brand of consumer pet products. By developing unique, high-quality products made from natural, recycled, reclaimed and certified organic material, and distributing them through the nation’s largest retailers, SmartyKat is changing consumer beliefs about the look, feel, price and performance of environmentally-responsible products. www.smartykat.com.
Hotel Resident Feline’s Annual Celebration This Year Benefits
Mayor’s Alliance for NYC’s Animals
NEW YORK (July 16, 2014) -- “Matilda & FURiends Salute Broadway” brings new meaning to the word catwalk, as The Algonquin’s famous house feline Matilda hosts her annual summer celebration with a cat fashion show and animal adoption event, benefitting the Mayor’s Alliance for NYC’s Animals.
On Saturday, August 2, the MEWdels will be dressed to the nines (one for each of their lives). The hotel will also welcome special feline guests Tara the Hero Cat, famous this year for defending her human family’s son from an attacking neighborhood dog in Bakersfield, California (see viral video); and Vito Vincent, animal actor who starred last year in the role of “Cat” in the Broadway show, Breakfast at Tiffany’s.
Just outside the hotel’s front doors, the Mayor’s Alliance Adoption Van will be on site from 3:00pm-7:00pm for some very deserving kitties to find their forever homes.
A reception and Feline Fashions by Ada Nieves for Pets will take place from 5:00pm-7:30pm. For entry, a minimum $40 donation is requested for the Mayor’s Alliance for NYC Animals.
Matilda & FURiends Salute Broadway
CATurday, August 2, 2014
The Algonquin Hotel -- 59 West 44th Street, New York City
3:00pm-7:00pm Mayor’s Alliance Adoption Van on Site
5:00pm-7:30pm Reception & Feline Fashions by Ada Nieves for Pets ($40 donation)
Facebook: Matilda – The Algonquin Cat Twitter: @Algonqueen
About Matilda: The longstanding tradition of having a “house feline” at The Algonquin began in the 1930s, when hotel owner Frank Case took in a stray. The first seven Algonquin cats were males, all named Hamlet, while subsequent felines have been females, all named Matilda. The current Matilda has reigned since December 2010, welcoming guests at the Front Desk, while still maintaining her modest if slightly haughty style. She is a beautiful Ragdoll adult cat who never reveals her age.
Special thanks to event sponsors: jetBlue, QPG (Quaker Pet Group), CAT FANCY, Sergeant’s, Sturdi Products.
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UPCOMING CRUCIAL EVENT!!!
This is important!!! Reservations are going very quickly. I look forward to seeing you there.
With Love for the Wild Ones everywhere,
Multiple state and local laws violated—national nonprofit offers help to establish humane programs
BETHESDA, MD – Alley Cat Allies, the only national advocacy organization dedicated to the protection and humane treatment of cats, today called for city leaders in Bloomfield, Neb. to reevaluate their policies for cats after a police officer unlawfully shot and killed a trapped pet cat. City officials fail to enforce existing state and local laws regarding animals.
The case involves a Bloomfield police officer, who admitted that on January 21, he trapped Larry, a two-year-old neutered cat who belonged to a local resident, shot him immediately and dumped his body behind a city maintenance shed.
“The Officer openly admitted this series of events took place, and was given a mere written warning. In other words, a sworn law enforcement officer received a slap on the wrist for violating several laws—that is unconscionable,” said Becky Robinson, president and founder of Alley Cat Allies.
Local ordinances and state laws broken include Bloomfield ordinance § 6-112, which requires that captured and impounded dogs and cats should be “treated in a humane manner” and “kept and maintained at the pound for a period” of three to five days. According to local residents, this law is routinely violated, Robinson said.
Additional local and state laws broken by the Officer’s action:
- Bloomfield ordinance § 6-106—states that owners of cats and dogs found outside “shall be notified in writing by the Police Department of their violation,” meaning Larry should have been impounded and the owners notified that he was at large.
- Bloomfield ordinance § 6-107—authorizes the killing by officers of dogs and cats whose “capture is impossible.” Because the Officer was able to trap Larry, clearly capture was not “impossible,” and the killing was not authorized.
- Nebraska State Law R.R.S. Neb. § 28-1009, which states that “a person who cruelly mistreats an animal is guilty of a Class I misdemeanor for the first offense and a Class IV felony for any subsequent offense;” and defines cruel mistreatment as “knowingly and intentionally kill[ing], maim[ing], disfigure[ing],” and otherwise harming an animal.
“Laws that protect animals are on the books for a reason,” said Robinson. “They reflect our values as a society—and it is crucial that they are upheld. The fact that a police officer could so blatantly ignore the law is very disturbing and should be a huge red flag for residents and city officials.”
Alley Cat Allies has reached out to town officials and asked for a meeting to develop proper policy and programs to ensure laws are followed—and to provide educational training for staff and police.
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About Alley Cat Allies
Alley Cat Allies is the only national advocacy organization dedicated to the protection and humane treatment of cats. Founded in 1990, today Alley Cat Allies has more than half a million supporters and helps tens of thousands of individuals, communities, and organizations save and improve the lives cats and kittens nationwide. Its website is www.alleycat.org.
Pet Bed and Breakfast Owner Invents a Product to Help Keep Dogs Healthy
Woof Woof Castle didn’t have games in mind when introducing their pet safety product nicknamed, “Peek-a-Boo™”
Having a pet “Bed and Breakfast” certainly has its challenges and having years of experience in the pet care business would certainly support such an endeavor, but this pet care expert didn’t see this one coming.
For Peggy Sue Soutner, the owner of Woof Woof Castle, it was just another day in her life with her pet dog, Aussie. Until the day when she and her husband discovered their dog, Aussie, had consumed some of the waste contents in the cat litter. The dog quickly developed pancreatitis and became very ill. This event inspired Ms. Soutner and her husband to start thinking about how she and other pet owners could prevent this from ever happening again.
Introducing the very simple but effective Peek-a-Boo™ Pet Latch. This product is ingeniously designed to keep the door open just enough to allow the cat to enter the room but not the other larger animals. It is very easily installed on the door edge just above the door knob and the adjacent wall. The product comes with CD instructions for a straight forward installation by the everyday homeowner. The package includes all required hardware necessary for a secure latching mechanism with or without the use of screws.
If your circumstance presents a cat that is larger than your dog or you have an extra large more powerful dog, Woof Woof Castle suggests the following: for smaller dogs, install the product at a height that will be preventative; and for the more powerful dogs, two latches can be installed.
The costs of other litter protective products on the market are in the hundreds of dollars. The Peek-a-Boo™ Pet Latch retails for under $20 and is “shelf ready” in both a portrait and landscaping clam shell shaped plastic. Dealer volume pricing is available.
To learn more about the Peek-a-Boo™ product view video here
or visit www.woofwoofcastle.com
CATalyst Council’s “Spokescat,” CAT Stanley, Salutes the Felines who have Inhabited 1600 Pennsylvania Ave. to Mark President’s Day
(THE COMFY SOFA, My House, Annapolis, Maryland) February 14, 2014—The only thing that surprises me about the cats that have inhabited the White House over the years is how few presidents have had them! President Lincoln was the first to have a cat live with him while in office and he was our 16th president. After him, only 11 other presidents have had cats choose them.
I suppose all the hustle and bustle around 1600 Pennsylvania Ave. may be too much for some cats, but personally I would love all of the attention and different people, not to mention the fame. In celebration of President’s Day, I have put together a brief history of the cats that have graced the White House with their presence.
As I previously mentioned, Abraham Lincoln was the first president to have a cat (“Tabby”) live with him at the White House. It is important to note that Lincoln was an avid cat lover; he frequently de-stressed by playing with kittens. When asked if her husband had any hobbies, Mary Todd Lincoln was reported to have offered the following one-word reply: “Cats.”
The first Siamese cat (“Siam”) to be brought into the country was chaperoned by President Rutherford Hayes, our 19th president, and was a gift. The first cat to receive an obituary notice from the press was President John F. Kennedy’s beloved Tom Kitten. Other presidents that have had cats reside with them at the White House are Theodore Roosevelt (“Tom Quartz” and “Slippers”), Calvin Coolidge (“Tiger”), Gerald Ford (“Shan”), Jimmy Carter (“Misty Malarky Ying Yang”), Ronald Reagan (“Cleo” and “Sara”), Bill Clinton (“Socks”) and George W. Bush (“India”).
With cats being America’s number one companion (owned cats do outnumber owned dogs in this country), I believe that all presidents should take a page from President Lincoln and adopt at least one cat. I understand that Malia Obama is allergic, so purr-haps the First Family could consider a Devon Rex or Siberian as they’re frequently hypoallergenic. I can imagine that being one of the most powerful people in the world has stressful, blood pressure-raising moments. Cats are known for their power to soothe jangled nerves and lower blood pressure, and would thus be an asset to any president’s inner circle of advisors.
For more information on CAT Stanley, visit his bio on the CATalyst Council web site at
CAT Stanley is the official “spokescat” for the CATalyst Council, a national initiative comprised of animal health and welfare organizations working on behalf of cats. For more information about the CATalyst Council, visit www.catalystcouncil.org.
(SCHAUMBURG, Illinois) January 21, 2014—Is the worst part of cuddling with your pet its bad breath? This could be a sign of looming dental problems. Preventive veterinary dental care can save you money in the long run. Pet Dental Health Month, sponsored by the American Veterinary Medical Association (AVMA) every February, reminds pet owners that brushing their pet’s teeth is good for both your pet’s health and your budget.
“It’s something you do every morning, part of your daily routine—brush your teeth. While most people take care of their own mouths, they often forget that they also should take care of their pet’s teeth through a regular dental health care regimen,” explains Dr. Clark K. Fobian, president of the AVMA. “One of the most common problems veterinarians see in pets is dental disease, and, unfortunately, these issues can get serious if untreated. I remind pet owners that an untreated dental infection can spread to the heart, kidneys and other organs, and suddenly become life threatening. Practicing good dental hygiene at home, in addition to regular dental cleanings by your veterinarian, is the most efficient and cost-effective way to keep your pets healthy, comfortable and pain-free.”
According to a 2013 analysis conducted by VPI Pet Insurance, the average cost to prevent dental disease in pets is $171.82, but it costs $531.71 to treat dental disease.
Resources and information for Pet Dental Health Month:
- Dental Health: How to Brush Your Pet's Teeth video
- Periodontal Disease video
- National Pet Dental Health Month webpage
- AVMA Animal Tracks podcast about the importance of dental health for our pets
- A list of Veterinary Oral Health Council approved products
- The American Veterinary Dental College home care tips for cats and dogs
“We brush our teeth each day, and daily oral hygiene is recommended for dogs and cats from the time the permanent teeth erupt,” explains Dr. Jan Bellows, president of the American Veterinary Dental College. “Brushing is the gold standard, and many dogs and some cats will tolerate having their teeth brushed if the introduction to brushing is managed gently and gradually. In addition, several companion animal nutrition companies offer dental diets. The texture of those foods generates a mechanical cleansing effect on the surface of the tooth as the pet is eating. Dental treats such as chews can also be effective, either mechanically by scraping the tooth surface or by chemically removing excess calcium in saliva that could otherwise be deposited on the teeth as calculus. There are also plaque-retardant products available in the form of a water additive, spray, gel or dentifrice, and products that are used to seal the surface of the teeth to prolong the beneficial effect of professional dental scaling. Talk to your veterinarian for more advice about preventing dental disease in your pets.”
While regular dental checkups are essential to help maintain your pet’s dental health, there are a number of signs that dental disease has already started. If you notice any of the symptoms below, take your pet into your veterinarian immediately:
● Red swollen gums and brownish teeth.
● Bad breath—Most pets have breath that is less than fresh, but if it becomes truly repugnant, similar to the smell of a rotten egg, it’s a sign that periodontal disease has already started.
● Bleeding from the mouth.
● Frequent pawing or rubbing at the face and/or mouth.
● Reluctance to eat hard foods—for example, picking it up and then spitting it out.
For more information about your pet’s dental health, consult your veterinarian. Visit Pet Dental Health Month for additional resources and links.
The AVMA, founded in 1863, is one of the oldest and largest veterinary medical organizations in the world, with more than 85,000 member veterinarians worldwide engaged in a wide variety of professional activities and dedicated to the art and science of veterinary medicine.
With furry viral video stars taking the Internet by storm, it’s no surprise that one of YouTube’s most popular pets is a French-speaking Tuxedo cat. But Henri, le Chat Noir isn’t your typical playful kitten charming viewers with mindless antics and common cuteness. In his own words, Henri is “filled with ennui”—trapped in a seemingly pointless existence and desperate to express his disillusionment.
Filmed in black and white to parody French film noir, Henri feels that his philosophical musings are not meant for idle entertainment. And yet, it seems the world is destined to take pleasure in his suffering. Henri’s videos have been viewed more than 12 million times to date, and his following is growing (almost as much as his disappointment).
Despite his distaste for simpleminded cats and misguided humans, Henri won the Golden Cat Award in 2012 (the top prize at the Internet Cat Video Film Festival in Minneapolis, Minnesota), and continues to be featured in the news, including being named one of Huffington Post’s Most Influential Cats of 2012. But, Henri wonders, what good is “influence” if one fails to be understood?
At first, Henri had been undeterred by these distractions, pondering instead life’s larger questions. “Ultimately, our lives are spent diverting ourselves with one meaningless task after another. And yet, the great mysteries of the universe remain undiscovered,” he says. “So, does it really matter if I peed on the counter?”
Such universal truths must be considered. But how can Henri address the narrowness of human understanding when his intellectual property is being compromised? His videos are widely credited as the mastermind work of William Braden (“the thieving Filmmaker”), a former student of the Seattle Film Institute who captured Henri’s malaise on film and has been living off his popularity ever since.
It’s time to set the record straight! Henri’s book offers his first uninterrupted, completely unedited commentary, which he hopes will provide new insight—or at least something for the coffee table that will make people look smart.
Henri, le Chat Noir shares the disenchanted house cat’s cynical, profoundly hilarious perspective alongside 45 artful photos and delightfully doleful quotes from the world’s first philosophical feline. Finally, the eye-opening truth is at hand for anyone who is willing to scratch well beyond the surface.
Publication Date: MAY 2013
WILLIAM BRADEN holds a degree in creative writing and attended the Seattle Film Institute. He is a professional videographer, but now supports himself fully with Henri-related ventures. He lives in Seattle, Washington, and is available for interviews.
Henri, le Chat Noir
The Existential Musings of an Angst-Filled Cat
$12.99 hardcover, 96 pages, 7 x 5 inches
45 black-and-white photos
eBook ISBN: 978-1-60774-511-2
TEN SPEED PRESS | Crown Publishing Group www.tenspeed.com
As a kitten, I was
filled with boundless
wonder and an endless
need to know more
about the world.
I soon discovered the true nature of our existence, and saw it for the cruel and arbitrary prison it is. Also, I grew into my ears.
Dinosaur Digital LLC. Announces PooBagger
Dinosaur Digital LLC.
Eden Prairie, Minnesota — October 19, 2013 — PooBagger® is an easy-to-use apparatus for removing animal waste from your lawn and property. With the PooBagger®, you attach most any household plastic bag or common poo-bag, scoop up the waste, unsnap the bag into the trash. It is a durable, simple and economical solution to dispose of dog or cat waste, goose droppings or any other animal waste that might be preventing your property from being clean and safe.
Delivery and Availability
PooBagger® is available at PooBagger.com, retail pet supply stores and Pet Supply web sites.
PooBagger® is molded of super-strong polymer composite material. Handle grip is made of high-density NPVC foam. Handle extension is black aluminum tubing with die-cast thread and composite plastic hand grip. PooBaggerRing® is made of poly vinyl chloride “PVC” for strength and spring shape memory. Simply snap bag into place with patented PooBaggerRing®, pick up waste and unsnap bag into trash container.
About Dinosaur Digital LLC.
Founded in 2012, Dinosaur Digital LLC. is the umbrella company of products designed to make processes more convenient and eco- friendly.
BETHESDA, MD—Alley Cat Allies, the nation’s largest advocacy group for cats, today reminds those who care for outdoor cats in their communities that a few simple steps can go a long way in keeping feral cats comfortable in freezing temperatures.
“Feral cats are hardy animals, well-adjusted to outdoor life, but as temperatures plummet, a few extra steps can ensure they stay warm and safe even in below-freezing temperatures,” says Becky Robinson, president and founder of Alley Cat Allies.
To help the feral and stray cats in your community hunker down in the extreme cold, Alley Cat Allies suggests the following simple steps:
Provide an outdoor shelter and a refuge from cold and wind.
Shelters are easy and inexpensive to build. You can use the plans available at www.alleycat.org/WinterWeather—including a “5-minute shelter” made from a Styrofoam cooler. Some manufacturers sell pre-built cat shelters, but even a large plastic storage tub will work with simple modifications.
The shelter should be elevated off the ground and placed in a quiet area. The size of the shelter should depend on the number of cats in the colony. A good-sized shelter offers a space just big enough for three to five cats to huddle—but space should be limited if there is only one cat who needs shelter. The door should be no more than 6 to 8 inches wide to keep out bigger predators. A flap on the door will keep out snow, rain and wind.
Insulate the shelter against moisture as well as cold.
Straw (not hay—they are different!) resists the wet and keeps a shelter warm, and it is the best choice for insulation and bedding. Avoid blankets—they absorb moisture like a sponge.
If you have a shed or garage, allow cats to have access during winter and severe weather. But remove dangerous antifreeze products, which are lethal when consumed.
Provide fresh water daily and additional food.
In extremely cold weather, cats require larger food portions and fresh water twice a day to prevent dehydration. Wet food in insulated containers is ideal for wintertime, but extra dry food (which will not freeze) is also fine. Foam insulation can be applied to the hollow underside of a regular plastic feeding dish to slow the freezing of food and water.
Prevent dehydration by keeping water drinkable:
- Use bowls that are deep rather than wide, and place them in a sunny spot.
- And a pinch of sugar to the water; this keeps it from freezing as quickly and provides an energy boost for the cats!
- Purchase heated electric bowls (found in many pet shops).
Cats will find shelter, whether you build it for them or they find their own. But in heavy snowfall, it is important to clear snow away from entrances/exits of shelters so the cats don’t get “snowed in.”
Avoid salt and other melting products.
Alley Cat Allies does not recommend using salts or chemicals designed to melt snow near colonies. These products can be toxic and injure cats’ paws. There are specific “pet-safe” sidewalk melting salts available made of magnesium chloride, but it is still possible for cats to drink water out of melting puddles containing chemicals. We advise caregivers to be cautious if using these products.
Check your car before you drive.
Check under the car before starting it, as cats will sometimes crawl into the engine or hide underneath for warmth. Give the hood of your car a few taps, to scare out any cats who may be underneath and who you didn’t see. Remember that antifreeze is lethal to cats and other animals. Keep it out of reach!
More information about winter safety for outdoor cats can be found at www.alleycat.org/WinterWeather.
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About Alley Cat Allies
Alley Cat Allies is the only national advocacy organization dedicated to the protection and humane treatment of cats. Founded in 1990, today Alley Cat Allies has more than half a million supporters and helps tens of thousands of individuals, communities and organizations save and improve the lives of cats and kittens nationwide. Its website is www.alleycat.org.