Neutricks and Neutricks for Cats are an exciting new approach to healthy brain aging for the senior pet wellness market.

Based on the success of the protein “apoaequorin” (originally discovered in jellyfish) in canine trials, Neutricks developed two new supplements to support your pet’s cognitive health with a unique approach for both dogs and cats. Neutricks for Dogs has been formulated as a tasty chewable tablet that dogs love. Neutricks for Cats is available in a great tasting fish flavored sprinkle.

About Neutricks

Neutricks is focused on the discovery, development and commercialization of novel supplements to provide support during age-related changes in memory, cognitive performance and related issues of aging pets. The Company’s first product, Neutricks brand dietary supplement (apoaequorin), is now available for sale by veterinarians. Neutricks is backed by research that shows it helps support brain cell health.

Just like people, animals can experience mild memory problems associated with aging. A pet that seems strangely distant, confused, or disoriented, may be a candidate. More than 28 million pets (dogs and cats) in the U.S. have canine mild memory issues. Independent research and veterinarian testimonials have reported that Neutricks® has positive benefits on animals with mild memory issues. As veterinary care increases the life span of our pets, the senior pet wellness market will grow. The pet-nutritional market was valued at $2.1 billion dollars in 2007 and 43% of this figure is from the sale of pet supplements alone. Sales of pet supplements are expected to reach $1.7 billion by 2012. There is growing demand for new and effective products to meet the needs of older pets.

Better primary medical care has led to longer-lived dogs and cats, and a subsequent increase in the prevalence of senior mild memory issues. In a study at the University of California-Davis, 62% of 11- to 16-year-old dogs showed signs in at least one category of memory impairment. In a survey of pet owners, nearly half of dogs age 8 and older showed at least one sign associated with mild memory problems. The Veterinary Journal published a recent study of pets seen by veterinarians in whom they estimated that 14.2 percent of older pets presented with mild memory problems yet only 1.9% were addressing the problems.


How House Cats Tamed Us And Took Over The World


“ Eminently readable and gently funny, Tucker's blend of pop science and social commentary will appeal to cat lovers as well as a broad general audience with an interest in natural history.”

Library Journal STARRED Review

“Dig deep into the history, biology, and science of house cats in this charming, highly informative read that explains how cats came to rule.”—B&N Reads

“Fascinating… Cat lovers, keep watching those cute cat videos online, but back it up with this very serious look at what makes Tabby tick.”—Booklist

“A thoughtful look at the illogical human love of felines.”

Publishers Weekly

“[An] intriguing history… Read this entertaining book and you will be convinced that house cats are ‘the most transformative invaders the world has ever seen.’”—Kirkus Reviews

“By turns funny and disturbing, The Lion in the Living Room is full of surprises. Like all the best non-fiction, it will make you think twice about the world around you.”– Elizabeth Kolbert, bestselling author of THE SIXTH EXTINCTION

“I recommend this book for cat lovers, cat haters, and anyone curious to learn how these mysterious creatures crept out of the Fertile Crescent and clawed their way into our hearts. I’ll never look at my own fluffy killing machine in quite the same way again.” –Mara Grunbaum, author of WTF, EVOLUTION?!


*Barnes & Noble Fall 2016 Discover Great New Writers Selection*

Cats are incredible creatures: they can live anywhere and can eat anything. They can tweak their sleeping schedules and social lives. They outnumber dogs, 3 to 1 worldwide. But unlike dogs (or most any other domesticated animal) cats offer humans no practical benefits. Still they rule our bedrooms, our stoops, back alleys and deserted Artic islands. We feed them, stroke them, clean their litter box. But how did this creature acquire such stature?

Abigail Tucker tell us why: THE LION IN THE LIVING ROOM: How House Cats Tamed Us and Took Over the World (Simon & Schuster; 10/18/16; $26.00) is a lively adventure through history, natural science, and pop culture in search of how cats conquered the world, the Internet, and our hearts. She visits scientists and cat obsessive to mine the science and subculture of the housecat. She travels to La Brea tar pits to learn about the ancient ancestors: sabretooths, and giant cave lions. She visits a veterinarian, who is breeding leopard-cat hybrids in her basement. She attends a modern cat fancy (the Best in Show for cats) and investigates what a matchless killer does…with endless time indoors.

Tucker herself is the owner of Cheeto, a huge orange feline who once drove away a cat sitter because he so aggressively chased her in pursuit of food. Make no mistake, your sweet pet is a predator; and cats actually drive extinctions, particularly within island ecosystems.

Witty, intelligent, and always curious, Tucker shows how these tiny creatures have used their relationship with humans to become one of the most powerful animals on the planet. The appropriate reaction to a cuddly kitten, it seems, might not beawwbut awe.

#             #             #



Abigail Tucker is a correspondent forSmithsonianmagazine, where she has covered a wide range of topics from vampire anthropology to bioluminescent marine life to the archaeology of ancient beer. Her work has been featured in the Best America Science and Nature Writing series and recognized by the National Academy of Sciences. Tucker lives in Connecticut. The Lion in the Living Room is her first book.



THE LION IN THE LIVING ROOM: How House Cats Tamed Us and Took Over the World

By Abigail Tucker

Published by Simon & Schuster

Publication Date: October 18, 2016

Price: $26.00

ISBN: 9781476738239

E-book: 9781476738253

Talkin' Pets News

Host - Jon Patch

Co-Host - Jillyn Sidlo

Producer - Daisy Charlotte

Network Producer - Ben Boquist

Executive Producer - Bob Page

Special Guests - Pam Johnson-Bennett, author of CatWise will join Jon and Talkin' Pets 10/15/16 at 5pm EST to discuss and give away her new book 

Mike Lasky from Eyenimal Pet Products will join Jon and Talkin' Pets 10/15/16 at 630pm EST to discuss and give away their Intelligent Pet Bowl and the Deluxe Pray No Bark Collar

Eyenimal Inc. Announces Launch of Innovative Pet Products for the US Market

With a twenty-year history of revolutionizing the pet products industry, Eyenimal Inc. is excited to announce that it will be launching innovative new smartproducts this year. Guided by the companys mission to make man pets best friend,Eyenimal develops, designs, manufactures, and sells a wide selection of smart products for cats and dogs that aim to fortify the special relationship between owners and their pets.

One of the most exciting new products from Eyenimal is the Intelligent Pet Feeder for small pets. This interactive item stores up to 4.3 liters of food and may dispense up to twelve meals per day. Boasting the latest technology, the feeder is easily operated via an app that is supported by Android and iOS, making it an ideal solution for busy pet owners who wish to retain close control over their petsdiets even when they are away from home. This degree of control helps to prevent pet obesity, a common condition that is linked to numerous health problems. The feeder is equipped with a camera that can record videos and allows owners to connect with their pets through video chat. Owners may conveniently share videos captured by the Intelligent Pet Feeder on Facebook, Twitter, WeChat, and other platforms.

All of Eyenimals products are developed in France and incorporate cutting-edge technology combined with intuitive design. Prior to beginning the design process, the Eyenimal team undertakes extensive research to gain insight into the mysterious world of pets. Eyenimals dedication to creating superior quality pet solutions has been recognized at SuperZoo 2015 in Las Vegas and Pet Expo in Paris, where the companys Cat Videocam won awards for best cat product. This unique camera affixes to catscollars and records the world through their eyes. Compact and easy-to-use, the Cat Videocam allows owners the rare opportunity to virtually experience their beloved petsdaily adventures. It is equipped with night vision and a motion detector that halts recording while the cat is sleeping. Dog owners can enjoy the same exhilarating experience with Eyenimals Dog Videocam, a waterproof device that includes three different recording modes to correspond with a dogs typical movements.

From bubbling filtered water fountains to remote training devices, no-bark collars, and invisible fences, Eyenimals impressive selection of products addresses the various needs that pet owners face as they build close bonds with their cats and dogs. Originally based in France, Eyenimal is now headquartered in the US.

About Eyenimal: For twenty years, Eyenimal Inc. has been revolutionizing the lifestyles of pet owners with a variety of innovative products. Blending cutting-edge technology with easy-to-use design, Eyenimals smartpet solutions deliver superior quality and a uniquely French touch. Although Eyenimal is now based in the US, all products are developed in the companys original home of France. Visit to learn more about how Eyenimals solutions make man pets best friend.





CATWISE: America’s Favorite Cat Expert Answers Your Cat Behavior Questions


Praise for CATWISE:

“Cats are like pieces of art that grace your home and throw up on your laptop, but how we love them, and nobody knows the ways of the mysterious feline any better than Pam Johnson-Bennett. If you are holding this book, be prepared to learn more about cats then you ever could have imagined.”

Cat owner Joseph S. Bonsall,

Member of the American music group

The Oak Ridge Boys

“…to strengthen our bond with our precious feline friends, Pam’s advice is simply the best. As a proud pet parent of three cats, our home is full of purrs, meows, and love thanks to Pam’s wisdom and training methods.”

Robin Ganzert, PhD, president and CEO,

American Humane Society





Why do cats always sit on your newspaper or your child’s homework? Why do cats lick your hair? Isn’t it cruel to keep a cat indoors? These are just a few of the puzzles Pam Johnson-Bennett solves in CATWISE: America’s Favorite Cat Expert Answers Your Cat Behavior Questions (A Penguin Paperback Original; On sale: October 18; $18.00; 9780143129561) the definitive guide to every question you’ve had about your cat―all one-hundred and fifty of them.

In CATWISE Johnson-Bennett explains with insight and experience why cats do what they do, and where they do it, and how we can get them to stop. CATWISE will help you to solve your cat’s behavioral problem, prevent problems from the beginning in the first place, or simply improve the relationship you already have with your cat. Using her trademark approach, “think like a cat,” Pam shows you how to understand all those seemingly inexplicable habits and sudden shifts of mood.

Here is a sample of some topics covered in CATWISE:

  • What should we do the first night we bring our new cat home?
  • Can I train a cat?
  • How do I give my cat a pill?
  • How do I train a cat to use its litter box?
  • What if my cat stops using the litter box?
  • Why does my cat come up only to my friends who are allergic to cats?
  • How do I prepare a cat for the arrival of a new baby?
  • What’s the best way to introduce dogs and cats?

Pam’s thirty years of observing and advising all inform this idea-filled volume that spans litter boxes to cat trees, declawing to sock-chewing. Organized thematically by topic and question, this authoritative, comprehensive resource offers proven methods to solve your cat’s behavior problems (or head them off before they start) so that you can focus on creating a happy and safe home for all its inhabitants.

About the Author:

Pam Johnson-Bennett is one of the most popular and sought-after cat behavior experts in the world. She is the author of seven award-winning books on cat behavior, including Think Like a Cat, Hiss and Tell, Starting from Scratch, and Cat vs. Cat. She has a private cat-consulting practice in Nashville, appears on Animal Planet UK and Canada, and lectures on cat behavior at veterinary and animal welfare conferences around the world. She’s been featured on CNN, Fox News Channel, CBS, ABC, NBC, Fox & Friends, Animal Planet Radio, and many more shows. Print profiles includeWall Street Journal, The New York Times, Real Simple, Better Homes & Gardens, Womans World, Newsweek, Prevention, USA Today, Family Circle, Complete Woman, Newsday, Chicago Tribune, USA Weekend, Washington Post, andParade. She was VP of the International Association of Animal Behavior Consultants and founded the IAABC Cat Division. Pam served on the American Humane Association's Advisory Board on Animal Behavior and Training. She lives in Nashville, TN. To learn more visit

CATWISE: America’s Favorite Cat Expert Answers Your Cat Behavior Questions

by Pam Johnson-Bennett

A Penguin Paperback Original ▪ $18.00 ▪ On-sale date: October 18, 2016 ▪ ISBN:9780143129561

Also available as an e-book

Penguin Random House ( is the world’s most global trade book publisher. It was formed on July 1, 2013, upon the completion of an agreement between Bertelsmann and Pearson to merge their respective trade publishing companies, Random House and Penguin, with the parent companies owning 53% and 47%, respectively.  Penguin Random House comprises the adult and children’s fiction and nonfiction print and digital trade book publishing businesses of Penguin and Random House in the U.S., U.K., Canada, Australia, New Zealand, India and South Africa, and Penguin’s trade publishing activity in Asia and Brazil; DK worldwide; and Penguin Random House Grupo Editorial’s Spanish-language companies in Spain, Mexico, Argentina, Uruguay, Colombia, and Chile. Penguin Random House employs more than 10,000 people globally across almost 250 editorially and creatively independent imprints and publishing houses that collectively publish more than 15,000 new titles annually. Its publishing lists include more than 70 Nobel Prize laureates and hundreds of the world’s most widely read authors.

Dr Lampru graduated from Auburn University School of Veterinary Medicine. She came to the Tampa Bay area to practice small and exotic animal medicine in 1980. She began her studies in alternative medicine in 1984 through the American Holistic Veterinary Medical Association annual meetings and home study. She became certified  in veterinary acupuncture through the International Veterinary Acupuncture Society in 1987. She further studied acupuncture under Dr Su Liang Ku and the Florida Institute of Traditional Chinese Medicine. She received certification as a human acupuncturist in the state of Florida in 1990 but does not currently treat people. Her studies in classical homeopathy have been with Christopher Day, MRCVS; Dr Jeff Levy, Dr Christina Chambreau and Dr Richard Pitcairn. Dr Lampru, her husband Ed Greene and their children, Lillian and Paul, live in Land O’Lakes with Precious, a rescue dog and their tortoiseshell cat, Jessica. Dr Lampru’s hobbies are dancing, yoga, Thai Chi, listening to live music and swimming.



Local events listed at:


BETHESDA, Md., USA – Oct. 10, 2016 – Cat advocates have scheduled over 1,000 events worldwide to join Alley Cat Allies in celebrating the 16th anniversary of National Feral Cat Day on Sunday, Oct. 16, 2016. Inspired by this year’s theme, “All Cats All Communities,” supporters from around the world are advocating for the lives of cats and educating their communities about humane policies, like Trap-Neuter-Return (TNR), that help save cats’ lives and protect all cats in all communities.

“For more than 26 years, Alley Cat Allies has been leading the movement to protect and improve the lives of cats everywhere, and this year’s National Feral Cat Day theme reflects that,” said Becky Robinson, president and founder of Alley Cat Allies. “From the pet cats in your home to the outdoor cats in communities around the world, all cats deserve our care and protection. Together, we are creating change that saves their lives.”

A full listing of events in local communities is located Supporters worldwide have organized more events this year than any in the 16-year history of National Feral Cat Day. Volunteers in every corner of the world are holding spay/neuter clinics and food and supply drives, arranging educational sessions, hosting adoption events, encouraging official governmental proclamations, and raising funds to support local TNR programs.

Even if you have just five minutes available, there is still time to get involved and help raise awareness about the issues that impact all cats. Visit to see simple suggestions such as signing a pledge to protect the lives of cats, sharing a selfie on social media to display your National Feral Cat Day pride, or reading a newsletter. Visit and find educational materials to inform others, and gear to show off your National Feral Cat Day pride.

Alley Cat Allies, the only national advocacy organization dedicated to the humane treatment of cats, launched National Feral Cat Day 2001 as a call to action to raise awareness about community cats, promote TNR as the only effective method of stabilizing cat populations, and empower and mobilize the millions of compassionate Americans who care about cats everywhere.

Follow all the activities for National Feral Cat Day on social media with the #feralcatday hashtag.


About Alley Cat Allies

Alley Cat Allies, headquartered in Bethesda, Md., is the only national advocacy organization dedicated to the protection and humane treatment of cats. Founded in 1990, today Alley Cat Allies has more than 600,000 supporters and helps tens of thousands of individuals, communities and organizations save and improve the lives of millions of cats and kittens worldwide. Its website is, and Alley Cat Allies is active on Facebook, Twitter, Instagram, Google+ and YouTube.



Each month we deliver content that helps you be the best human you can be for your pet. This month we're spotlighting our support of senior pet organizations, starting with Old Friends Senior Dog Sanctuary.


Neutricks is Committed to Giving Back to our Local Communities

As you already know, we love our furry senior friends. A LOT.

But there may be one thing that we love even more: the organizations around our country who take in, care for and find homes for our furry senior friends.

That's why starting in September, every purchase of Neutricks benefits a selected organization's efforts to care for senior pets and find them homes.

For September and October, we are featuring Old Friends Senior Dog Sanctuary, a forever foster home based sanctuary in beautiful Mount Juliet TN, generally housing approximately twenty senior dogs at the sanctuary and others in temporary and forever foster homes.



Tell your friends to help us support Old Friends this month!
Thanks for reading!

Neutricks, LLC   466 South Segoe Road    Madison,  Wisconsin   53711   USA


"This the pick of the litter"
- US Weekly

One of the 10 best crowdfunded literary projects

- The Guardian UK

“...real, sometimes darkly hilarious”
- The Huffington Post

All Black Cats Are Not Alike

by Amy Goldwasser and Peter Arkle

ISBN: 978-1-4521-5871-6

6 x 6 in, 120 pp, full-color illustrations throughout,
jacketed hardcover




In January 2015 Amy Goldwasser and her partner Peter Arkle launched a humble Kickstarter campaign to realize their dream of publishing a book that spotlighted how black cats, including their own Mimi Goldsparkle, were distinctively different, despite looking similar to the casual observer. The campaign was an overwhelming success, exceeding its financial goal and garnering accolades from media outlets around the world. Now, Chronicle Books brings All Black Cats Are Not Alike to cat-lovers of all sorts.

The book’s appeal is simple: a pitch-perfect, giftable illustrated book that proves its assertion by diving whiskers-first into the unique personality, charisma, and character of 50 real all-black cats. From Alfie, who “has no tolerance for wet humans or being ignored,” to Sashi, who “enjoys freeze-dried chicken by candlelight and full-on body rubs,” each cat comes to life through a lovingly hand-drawn portrait and quick-witted profile. Delightfully quirky and utterly charming, this motley crew of black cats will win over anyone with a dry sense of humor.

About the Authors

Amy Goldwasser and Peter Arkle share a home, an office (Studio Goldsparkle) and two cats in New York. Amy is an editor and writer from Detroit. Peter is an illustrator and Scottish.

Black Cat Day is October 27th!

About Chronicle Books

One of the most admired and respected publishing companies in the U.S., Chronicle Books was founded in 1967 and over the years has developed a reputation for award-winning, innovative books. Recognized as one of the 50 best small companies to work for in the U.S. (and the only independent publisher to receive this award), the company continues to challenge conventional publishing wisdom, setting trends in both subject and format, maintaining a list that includes much admired illustrated books and gift products in design, art, architecture, photography, food, lifestyle, pop culture, and acclaimed children’s titles. Chronicle Books’ objective is to create and distribute exceptional publishing that’s instantly recognizable for its spirit, creativity, and value. For more information about Chronicle Books, visit

TPR News
Host - Jon Patch
Co-Host - Jillyn Sidlo
Producer - Lexi Lapp
Network Producer - Ben Boquist
Executive Producer - Bob Page
Special Guests - Sarah Hodgson, author of "Modern Dog Parenting" will join Jon and Talkin' Pets 9/17/2016 at 5 pm EST to discuss and give away her new book
Founder of Curio, Damian Fagan, will join Jon and Talkin' Pets 9/17/16 at 630pm EST to discuss and give away their handcrafted real wood furniture piece with litter box
Jill Sullivan Grueter, Founder, Project Pawsitive, will join Jon and Talkin' Pets 9/17/16 at 7pm EST to discuss Animal Planet's Pet Nation Renovation

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