June Edition

Thanks to your support, we’ve been very busy this month protecting cats around the country. Here are just a few of our current projects and success stories:

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Cat Cruelty Goes Viral Online and Nowhere in the Courts

The story of a Texas veterinarian depicted in a Facebook photo with a cat she claimed to have killed with a bow and arrow caused outrage. Calls for justice were heard across the US and beyond. However, the grim reality is that when it comes to enforcing animal cruelty laws, there is a shockingly low level of enforcement. Allowing animal cruelty to go unprosecuted is detrimental to society. Check out Becky Robinson’s Huffington Post blog to read more about the gap between Americans’ humane values and the lack of prosecution for crimes against animals.

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Gainesville Reaches Milestone with TNR Workshop and Spay Day

eNews_Gainesville.jpg We have been working hard in Gainesville, Texas to implement and jumpstart humane, effective programs for cats supported by our grant funding. We’d like to share a new video which details how we’re partnering with local groups and Gainesville officials through a TNR workshop and a free Spay Day and vaccination clinic sponsored by Alley Cat Allies. After just a few months collaborating with Alley Cat Allies, Gainesville has officially adopted a TNR ordinance and is beginning to practice TNR. See how we’re following through on our promise to Gainesville’s cats.

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Virginia Attorney General: Yes, TNR is Legal

Rest easy, Virginia—TNR is legal. The Virginia Office of the Attorney General clarified their 2013 opinion on TNR, emphasizing that private organizations are allowed to practice TNR under state law. The letter also retracts a November 2013 letter by the Opinions Counsel that falsely claimed private organizations couldn’t do TNR. That misinterpretation has been dismissed. Learn more about this important clarification for cats and their caregivers in Virginia, and keep the letter handy.

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Alley Cat Allies Joins Loudoun Community Cat Coalition, Saves Over 100 Cats

As members of the Loudoun Community Cat Coalition, we were thrilled to assist with the coalition’s TNR clinic on May 17. Over 100 cats were neutered and vaccinated at the Leesburg Veterinary Hospital. We are proud to be on the committee with other outstanding groups, including Loudoun County Animal Services, Loudoun County Animal Control, Virginia Veterinary Medical Association, Towne Animal Clinic, the Humane Society of Loudoun County, Friends of Loudoun County Animal Shelter, Leesburg Veterinary Hospital, and CHASE. Thanks to all the volunteers, veterinary staff, advocates, and supporters who came out to help the cats! Check out the great photos of the event, and learn more about our partnership with this new coalition to save cats in Loudoun County.

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Adoptable Cat: Meet Tony

Look at those cute floppy ears! Tony is a 10 year old tabby we found during a Trap-Neuter-Return event. At the time, he didn’t seem to feel too well. Turns out he is FIV+ and diabetic, so he needs extra care and love from a truly special person. Tony is doing great now and is ready for his forever home. He is sweet as pie, and your heart will melt when he looks at you with his big green eyes. And he never gets tired of head scratches. Be a hero for Tony—bring him home today!

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The Atlantic City Boardwalk Cats are Ready for Summer and Need You!

Due to the hard work of our devoted volunteers, our Boardwalk Spring Cleaning went off without a hitch! Eighteen volunteers brought their high spirits and energy to tidy up the boardwalk, repair feeding stations, and refurbish the cat shelters. But caring for the Boardwalk Cats doesn’t end with spring cleaning—we need volunteers to help out all year. If you live in the Atlantic City area, sign up to volunteer today! You don’t need experience—you just need a love for cats and a desire to help. The Atlantic City Boardwalk Cats Project is a model program for the nation and shows that Trap-Neuter-Return works. Thanks so much to the volunteers and staff for providing this important service to the community and the cats!

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Quick Links

Leaping Kitten

Four Cities in Two Weeks? We got this. This month we have Trap-Neuter-Return workshops scheduled in Oxon Hill, Maryland; Sedalia, Missouri; Houston, Texas; and Brenham, Texas. If you’re in any of these areas, RSVP and find out how you can protect cats in your community!

Boost Your Advocacy with a Kitten Care Kit! Young kittens require specialized care, but a Kitten Care Kit has all the tools you need. Check out how to make your own Kitten Care Kit, and share your knowledge with your friends and veterinarian!

THE BRAMTON COMPANY INTRODUCES 18 NEW SIMPLE SOLUTION PRODUCTS FOR CATS & DOGS

New Products Include Company’s First Cat Litter and Litter Attractant,

Enhanced Stain & Odor Products and

Two Unique Products That Help Cat and Dog Parents Monitor Their Pet’s Health

(March 12, 2014) – The Bramton Company, which provides quality pet care products that make pet care easier, announced it has expanded its Simple Solution offerings for cats by entering the litter category with Simple Solution® 30-day Super Absorbent cat litter and two litter additive products: a cat litter attractant that helps correct inappropriate elimination and a pH urinary health indicator. The company also has extended its Simple Solution stain and odor products for dogs and cats to include two new lines, Boosterz and Platinum. In addition, Bramton has introduced two new Vet’s Best product lines, including a dog pad that monitors health via pH levels and cat and dog stain and odor products.

Bramton showcased all 18 new products for cats and dogs, during the pet industry’s largest annual trade show, the Global Pet Expo, which took place March 12-14 in Orlando, Fla.

“Our customers want quality products that are effective and safe for their pets and families,” said Brandon Najarian, senior product manager with The Bramton Company. “That’s why we’re entering new categories – so that cat and dog parents have the choice of a brand they know and trust and that delivers what they need.”

Simple Solution: What’s New

Simple Solution, an established brand known for its training, grooming, outdoor, and stain and odor solutions, now includes:

  • Simple Solution 30 day Super Absorbent Litter, www.30daylitter.com, the only litter made from super absorbent, lightweight pure attapulgite clay that stays odor free for 30 days. The new cat litter is available in two sizes, 9 lbs. and 15 lbs.,
  • Simple Solution Cat Litter Attractant, which aids in training and correcting inappropriate elimination. By adding the attractant – which is made from a natural herb blend – cat parents can help direct their kitty back to the litter box so they start using it again. As a bonus, the attractant provides additional odor control. Available in a 3 oz. package
  • Simple Solution pH Urinary Health Indicator, a tool to help monitor cats urinary health. When added to any litter, the granules quickly change color to reveal possible urinary tract issues. Available in a 9 oz. package
  • Simple Solution Boosterz. This new line adds three products – Stain and Odor Remover, Oxy-Charged Stain and Odor Remover and the Urine Penetrator Stain & Odor Remover – that increase bacteria to work faster, penetrate deeper and discourage pet marking.
  • Simple Solution Platinum. This new product line includes four offerings: Odor Destroyer, Oxy-Charged, Urine Blaster and Foaming Stain Lifter. The Platinum line launches with focused-use formulations and an innovative continuous aerosol delivery spray designed to inject liquid down into the carpet and beneath the surface. Available in a 17 oz. bottle


Simple Solution continues to innovate the pet stain and odor remover category with the launch of two new product lines for the home: Boosterz and Platinum. The new lines ensure pet parents deliver the right amounts of the stain and odor products, while enhancing effectiveness with focused-use formulations.

Available in a 32 oz. bottle (with one performance-boosting PowerCap™)

Availability

The new Simple Solution products will be available in April, and the new Vet’s Best products in the Spring, at pet specialty retailers nationwide. All 18 new products will also be available for purchase online.

The Bramton Company Introduces 18 New Products

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About The Bramton Company

The Bramton Company provides quality pet-care products that enhance the relationship between people and their pets. The Bramton Company manufactures pet care products under the Simple Solution, Bags on Board® and Vet’s Best® brand names. These products are available nationwide through pet specialty retailers.

For more information about The Bramton Company and its products, visit www.Simplesolution.com,www.30daycatlitter.com,

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Talking with Dogs and Cats:

Joining the Conversation to Improve

Behavior and Bond with Your Animals

by Tim Link

Foreword by Victoria Stilwell

New Book Teaches How to Talk and Listen to Your Pet in

Order to Connect and Solve Behavioral Issues

“Communicating with our animals is one of the most important aspects of our human-animal connection, and it can also be the most fun, as demonstrated in this lively, practical book by Tim Link, Talking with Dogs and Cats. You’ll discover ways to solve common pet problems and make interacting with animals more meaningful. The perfect book to enhance our lives with these amazing creatures who share our world.”

—Marty Becker, DVM, America’s Veterinarian and the chief veterinary correspondent for Dogster

“Tim Link is the best friend any dog or cat ever had — providing an insightful, heart-warming guide to teaching us what our pets are truly thinking and feeling. The more you read it, the stronger the connection between you and man’s best friend.”

— Glenn Plaskin, bestselling author of Katie Up and Down the Hall

Animal lovers often wonder what their pet’s meow, bark, tweet, or stare means. Why the incessant meowing after Kitty has been fed, petted, and played with? Why is Fido barking up a storm or digging as if his life depended on it? Pet owners want to know, and Tim Link, an expert animal communicator, teaches readers how to find out. The author was surprised to find himself communicating with the pets of family and friends. Because Link was caught off guard by his own gift, he is adept at helping readers first hone their communication skills, using the spoken and the visual and also learning to “listen”. From there, the book focuses on particular behaviors. Unlike most training methods, Link’s approach respects the personality and feelings of animals. His methods, simple and accessible to all, facilitate the understanding that all animal lovers crave and create a back-and-forth communication that will enhance the lives of both animals and humans.

TIM LINK, nationally syndicated radio host, animal communicator, and Reiki practitioner, created his Wagging Tales consulting practice upon discovering his “talk to the animals” abilities. He often works with animal-rescue organizations and lives in Cumming, Georgia. His website is www.TalkingWithDogsandCats.com

Talking with Dogs and Cats:

Joining the Conversation to Improve Behavior and Bond with Your Animals

By Tim Link * Foreword by Victoria Stilwell

Animals * Pub Date: June 2, 2015

$14.95 * Trade Paperback/ebook * 240 pages * ISBN: 978-1-60868-322-2

PORTLAND, Ore. – A new type of procedure to spay female cats has been shown to be safe, effective, and saves a little bit of time – which can be important in some high-volume programs such as those operated by animal shelters.
A study on the procedure has been published in the Journal of Feline Medicine and Surgery, by Kirk Miller, a clinical instructor with the College of Veterinary Medicine at Oregon State University, and practicing veterinarian with the Oregon Humane Society in Portland.
It found that a procedure called a “pedicle tie” is effective at stopping blood flow through two vessels that that go to a cat’s ovary, a preliminary step to removing the ovary and uterus. It’s essentially tying the vessels in a knot – and works just as well, and is about 30 percent faster, than a procedure used for decades that required multiple ligatures to accomplish the same purpose.
There had been no prior study on this approach, and some concern it might cause additional bleeding. But in a survey of 2,136 kittens and adult cats that were neutered using the new technique, it was found to safe with no significant increase in hemorrhagic complications, and slightly reduced the time the animal needed to be under anesthesia.
And, for an average procedure, it saves a couple of minutes out of an overall operation that can take from six to 20 minutes, depending on the skill and experience of the practitioner.
“Saving two minutes may not sound like much, but when you do thousands of these procedures every year, like we do, it can add up in savings of both time and money,” Miller said. “Over the course of a year this may free up about two weeks of time for both the surgeon and anesthetist. That increased efficiency means we can serve more animals, provide the care they need and make them eligible to find new homes.”
The procedure can be taught fairly easily and expertise in it gained within a week or two, Miller said. With its safety and efficacy now verified, it’s anticipated that the procedure may soon be used much more broadly, he said.
Aggressive spay and neuter programs are needed to help address broader concerns about unwanted and homeless companion animals. The American Society for Prevention to Cruelty to Animals estimates there may be as many as 70 million stray cats in the United States. Neutering of dogs and cats helps to address this critical problem, while improving both their behavior and their health
About the OSU College of Veterinary Medicine: The primary mission of the college is to serve the people of Oregon and various livestock and companion animal industries by furthering understanding of animal medical practices and procedures. Through research, clinical practice and extension efforts, the college provides Oregon's future veterinarians with one of the most comprehensive educations available
 

MEDIA RELEASE

Robert Johns, American Bird Conservancy: 202-888-7472, This email address is being protected from spambots. You need JavaScript enabled to view it.

Red Knot, Mike Parr

(Washington, D.C., March 25, 2015) With Spring now here, baby birds and other young wildlife will soon be arriving and later venturing from their nests in a generally defenseless state. American Bird Conservancy (ABC) is reminding cat owners that even the most well-fed domestic cats pose serious threats to vulnerable wildlife.

“Spring is an incredibly dangerous time for wildlife because newborn prey don’t have the same physical defenses as their parents and have not fully developed the danger awareness regarding predators that comes with time,” said ABC Invasive Species Program Director Grant Sizemore. “Spring is perhaps the single most important time of the year for cat owners to protect wildlife by keeping their cats indoors or under their direct control,” he said.

For example, Sizemore said a study on the effects of urbanization on wildlife that tracked the early lives of Gray Catbirds in three Washington, D.C. suburbs found that outdoor cats were the number-one source of known predation on young birds. The peer-reviewed study by Anne L. Balogh of Towson University and Drs. Peter Marra and Thomas Ryder of the Smithsonian Conservation Biology Institute found that almost 80 percent of the catbird mortality in the study was from predation and that cats were the source of almost half of the known predation.

Even brief appearances of cats near avian nest sites lead to an increase in nest failure according to another peer-reviewed study. Those cat appearances can cause behavioral changes in parent birds which can cause an approximately 33 percent reduction in the amount of food brought to nestlings following a predation threat.

Birds whose natural movements include time on or near the ground are most susceptible, especially those that breed or nest on the ground. Typical prey for cats includes a wide variety of birds including songbirds, game birds, and waterbirds.

People often believe that cats won’t hunt if they’ve been well fed. Research shows that cats instinctively hunt, no matter how much they’ve been fed, because the hunting instinct is independent of the urge to eat.
“People can do something to help native wildlife in their backyard, and it will likely help their pets live longer,” concluded Sizemore. “We advise cat owners to spay and neuter their pets, and protect them by keeping them indoors, on leashes, or in outdoor enclosures.”

peer-reviewed study authored by scientists from two of the world’s leading science and wildlife organizations—the Smithsonian Conservation Biology Institute and the U.S. Fish and Wildlife Service—found that bird and mammal mortality caused year-round by outdoor cats is much higher than has been widely reported, with annual bird mortality now estimated to be 1.4 to 3.7 billion and mammal mortality likely 6.9 to 20.7 billion individuals.

For a list of the top ten things people can do to help birds out in the Spring, click here.

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American Bird Conservancy is the Western Hemisphere’s bird conservation specialist—the only organization with a single and steadfast commitment to achieving conservation results for native birds and their habitats throughout the Americas. With a focus on efficiency and working in partnership, we take on the toughest problems facing birds today, innovating and building on sound science to halt extinctions, protect habitats, eliminate threats, and build capacity for bird conservation.

Pet Tree Houses:  About Us 
From a custom home builder of million dollar homes and a wife with a passion for animals - to master crafters of feline habitats.   Joe and Shelley DelRocco designed their first Pet Tree House for their own cats in 2008.  The premise was twofold:  to create an aesthetically pleasing feline tree house and a tree that the cats would actually use  and would be a realistic outdoor experience for them making them feel more at home in their natural environment.  
Joe and Shelley have spent years perfecting the engineering of the tree house and continue to strive to exceed their customers’ expectations.  Each tree is hand crafted and takes up to 1,000 individual cuts to build it.  The real trees are hand selected as is the cedar to provide the highest quality indoor habitats available today.
Some of our top beneficiaries include 
Seminole County Society for the Prevention of Cruelty to Animals * Orange County Society for the Prevention of Cruelty to Animals * Candy’s Cats * Hollywood Houndz * Pet Rescue By Judy * 
Starting in their garage, Joe and Shelley’s business grew in popularity and demand.  Taking a leap of faith, Joe left his custom home business and he and Shelley opened a manufacturing plant and showroom in Sanford, Florida.   Pet Tree Houses quickly became a well-known brand throughout the cat industry across the United States and abroad.
Our Mission is Simple
To use our God-given gifts to help the animals and support our local SPCA’s and animal rescue groups building a business that distinguishes the Pet Tree Houses brand on customer appreciation, uncompromised quality, honesty and integrity.
We are committed to producing the highest level of quality indoor feline habitats to our customers, which distinguishes the Pet Tree Houses brand in the marketplace.  Equally important is our dedication to supporting our local community SPCA and animal rescue groups.  We recognize the value of contributing to the growth of our community in order for our business to prosper. To that end, Pet Tree Houses is proud to support organizations that are dedicated to saving and rescuing animals in our community while creating hope for a brighter future for our pets.
Contact Information:
Pet Tree Houses 1290 Tropic Park Drive, Sanford, FL 32773 877-971-8733 toll free www.PetTreeHouses.com This email address is being protected from spambots. You need JavaScript enabled to view it.

The OurPet’s Company Launches New Pet Zone® Cat Toys

FAIRPORT HARBOR, Ohio – January 26, 2015 – The OurPet's Company (OPCO), a leading proprietary pet supply company, is launching several new products in its line of Pet Zone® cat toys. The new toys include the Pet Zone Pounce House Cat Tunnel, Pet Zone Romp-A-Round Floor Toy, Pet Zone KittyKicker, and Pet Zone Catnip Crinkle Disks.

The new Pet Zone Pounce House Cat Tunnel provides the perfect place for a feline’s favorite pastimes, whether they be snoozing, running, pouncing or chasing. Plus, the Pounce House is portable and collapsible for easy storage. With dimensions of 60” long and 10” wide, the cat tunnel provides ample space for hiding. It also features an adorable peep-hole for quick getaways. The vinyl tunnel has bright colors, is easy to clean, and is durable enough to withstand even the most energetic cats.

The Pet Zone Romp-A-Round Floor Toy provides a multi-sensory play experience with many stimulating options. Cats can chase the jingling balls around the track and swat the 360-degree spinning feather toy. Kitties will also love dining on treats or kibble from the special tray. Optionally, the jingling balls can be swapped out with standard toy balls.

Feline friends who need a little exercise will find it with the Pet Zone Kitty Kicker. This new toy keeps cats entertained and energized with soft fur, dangling “arms” to bat and swat, and a body filled with fragrant North-American-grown catnip. The Pet Zone Kitty Kicker also encourages wrestling and movement, inspiring the healthy exercise cats need.

“As the company designs new toys, our goal is to create something more than just a toy,” said Gabriella DeSantis, vice president of marketing. “It’s our goal to create a tool that enhances the health and well-being of pets.”

Pet Zone® Catnip Crinkle Disks were designed to indulge natural instincts and keep cats positively engaged with the world around them. With vibrant colors and irresistible textures, the Crinkle Disks stimulate the senses and encourage cats to jump, pounce, and chase. Cats love a toy they can bat and paw, and with soft texture and captivating sounds, Crinkle Disks engage purposeful and stimulating playtime.

About The OurPet's Company    
The OurPet’s Company designs, produces and markets a broad line of innovative, trend-setting pet products and accessories sold under the OurPets and Pet Zone brands in the United States and overseas. OurPets and Pet Zone products are sold through leading pet specialty retailers, food, drug and mass merchandisers, direct-mail catalog and internet retailers. The OurPet’s Company has an extensive intellectual property portfolio with more than 160 patents in either issued or pending status. The company was named a Weatherhead Top 100 Fastest Growing Company in Northeast Ohio in 2013 and has been a Lake-Geauga County Fast Track 50 Hall of Fame local business success winner for the last eight consecutive years. In addition, The OurPet’s Company was named 2015 Business of the Year by the Painesville Area Chamber of Commerce. Investors and customers may visit www.ourpets.com and www.petzonebrand.com for more information about the Company, its products and brands.

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by Martha

My husband died of Cancer recently. We were avid cat lovers and, over the years, have adopted many cats and provided loving homes. When he died, we had several cats and due to my changed circumstances, I need to find new homes for them, which I hope to do before I am forced to surrender them to a shelter. We reside in Broward County, Florida, but I may be able to personally deliver the cats to a new owner's location or arrange transport no matter the distance. If possible, I will also provide at least one kitty bed, scratcher, toys and other items with familiar scents to help make their transition to a new home easier.

I have created a Facebook page dedicated my cause:

https://www.facebook.com/MarthasCats

 FRAK is my little princess. She is a beautiful grey tuxedo with the slightest hint of stripes in the right light. She suckled my ear lobes when she was a baby and still occasionally grabs a sniff and a lick when she is really comfortable. As I am laying down to go to sleep some nights, she comes to sit on my chest and paw my face and if she is really comfortable, she will stretch out and roll over onto her back for a belly rub and settle in to fall asleep on me. She enjoys being held, rocked and carried around. She loves to drink directly from the faucet and when done (and if I am around), she finds me so I can wipe her wet face because she loves vigorous full face rubs. When she is very relaxed, she slobbers all over me in ecstasy. Her purr is so soft and breathy, it is difficult to hear unless her nose is nuzzled close to my ear. She is a spayed female just under 6 years old.

CYLON is our big, beautiful, prissy girl. We adopted her from a pretty gross situation. She is large, silky gray, and long haired. Although she is not papered, we believe she is a Nebelung, a very rare crossbreed of Russian Blue and a long hair. She loves a strong petting very much, but only on her timeline. She goes nuts when she is combed, but she prefers to walk around while being combed so you have to either follow her around or hold her down firmly. She proudly struts around with her poofy tail on full display. She also loves to drink from the faucet and frequently she and Frak take up positions on opposite sides of the sink while lapping it up. She can pinpoint and catch any toy with amazing accuracy but slips and falls comically when running around due to the long fur between her toes and footpads. Sometimes she cries when she doesn't know where we are until she finds us. She loves to drag toys and things around the house mewling, but her favorite toy is a very old, ratty stick of dynamite catnip toy she walks around mournfully mewling until we sooth her. She is a spayed female just under 6 years old.

KAOS adopted us while on a trip to the pet store for kitty food and litter. We always looked at the kitties and this little guy reached through the cage and gently patted me on the cheek and kept his paw there until my husband asked the volunteer to open the cage so we can meet him. He settled right into my arms like it was meant to be. He is a grey tuxedo with a beard and crooked mustache around his mouth. He is the most loving cat we have. He is the quintessential lap cat slightly modified, as he prefers to be a little higher up on my chest and shoulders. He nuzzles my neck until I vigorously pet his face. If I stop rubbing his face, he uses his paws to move my hand around. Sometimes he slobbers a little. If possible, he would probably lay or lean on me all the time. Kaos and Poke have bonded and would like to stay together if possible, although not required. He is a neutered male and is 3 years old.

POKE was discovered in our apartment community's landscaped entrance area at risk of being hit by a car. My husband immediately ran to rescue her as she was hiding in the grass and poking her head up her head up several times - hence, her name. She is a tabby tuxedo with beautiful markings and her tuxedo color is a warm slightly creme color instead the typical white. She was a feisty little 4-week old but quickly bonded with us and Kaos. Although she is still a kitten, she has calmed down significantly into a very sweet little girl. She has the loudest purr of all the cats. She loves to be gently petted around her head and neck but really loves being scratched under her chin. She frequently sits or lays across my lap for a good rub. Poke and Kaos have bonded and would like to stay together if possible, although not required. She is a spayed female and is 1.5 years old.

CARBON is a tiny little black kitty with a few white hairs on her neck and in her ears. She is the sweetest, gentlest cat I have ever had. She loves to roll around in my hair on the pillow at night. She head-butts anything nearby, especially us and the other cats. She comes to stretch out across my lap several times a day. She really enjoys curling up on a heating pad to sleep. She has kidney disease and I assume it will be difficult to find her a new forever home, so if no one adopts her, I will try my best to find a way to keep her for the time she has left on this earth. She is on a restricted diet for the kidney issues. Although she is not expected to live a full life, our vet has been able to help her reach a certain level of comfort for now. Although she loves other cats, I think she will be most comfortable in a home with no other pets and access to her human or humans as much as possible. She is a spayed female just under 5 years old.

    

Please contact Martha at 949-433-9606. You are welcome to text or call her.

KATHY IRELAND DEVELOPS COLLECTION OF SOLUTION

BASED PET PRODUCTS INSPIRED BY HOME DÉCOR

SAN RAFAEL, CA (Dec. 20, 2014) -- The new kathy ireland Loved Ones™ pet product collection, inspired by home décor trends, is both functional and stylish. The collection will be launching at Global Pet Expo in Orlando, FL and shown at the International Home + Housewares Show in Chicago, IL in March 2014.

Kathy Ireland, CEO and Chief Designer of kathy ireland Worldwide® (kiWW®), leads one of the country’s most successful design and marketing firms with revenues topping $2 billion in licensed products annually, according to Forbes Magazine. Kathy Ireland and the kiWW team has partnered with pet industry leader, Worldwise®, to create the kathy ireland Loved Ones™ collection which offers gorgeous fabrics, unique features and clear points of difference in the marketplace.

Kevin Fick, Worldwise CEO commented; “As a company Worldwise is excited to partner with Kathy Ireland and her team at kiWW to develop a line of pet products unique to the market. Kathy makes a great partner, she brings both her design savvy as well as her knowledge of what it means to be a busy parent to both the two footed and four footed child. Kathy’s design sense mixed with Worldwise’s ability to create innovative and solution based products is a winning combination.”

The kathy ireland Loved Ones collection is solution based and designed to support the needs of pets and their guardians. Each product is designed to fit within a system that addresses your Loved Ones needs; Play, Relax, Nourish, Explore, Restore, Indulge with a diverse range of product for both cats and dogs.

The kathy ireland Loved Ones collection of pet bedding, tailored from beautiful and durable materials are designed to meet your Loved Ones needs and sleeping styles. These beds are made to last through many naps! The collection features the patented Cuddle Cube Pet Bed© which enables the pet to sink into the bed, without the bed losing its structure. The Quilted Pet Bed with Lounge Mat, features a quilted bed base with a reversible mat inside. It can be used “as is,” or upgraded using the Mix & Match feature, enabling the pet guardian to match the bed style with the sleeping style of the pet. The Tailor Made Gusseted Pet Bed, is beautifully appointed with upholstery like details. This bed is designed to keep its shape, and continue looking great even when in use. The Pillow Hideout Bed offers a unique hood that allows the pet to snuggle in, or stash a favorite toy. The Constant Comfort Bolstered Pet Bed, gives comfort and support for both the body and the head, it will be a favorite place to rest for your dog. The attention to detail is evident, quality fill materials are used for the comfort of the pet, and for the pet guardians there are handles for easy portability, and removable covers for easy cleaning just throw them in the wash! Retails range from $40.00 $180.00

The kathy ireland Loved Ones collection of leashes, collars and accessories, provides stylish solutions for the pet and pet guardian on the go. The leash and collar collection offers patented features like the Tag Silencer© to quiet the jangling of i.d. tags as well as our easy attach leash ring which makes it super simple to put a leash on an excited pet. Our stylish leashes feature a shock absorber to help eliminate strain from a dog that pulls. Walking your pet will never be easier or more stylish. Retails range from $8.00 $30.00

Every pet needs activity and exercise for a healthy and happy life. The kathy ireland Loved Ones collection, offers innovative and solution based toys that will meet a variety of pet needs. For cats, the collection features organic catnip infused toys and refillable catnip toys for your cat’s excitement and enjoyment. Our patented Stretch and Chase© Mouse or Fish launchers will help get those cats up and moving. For dogs, the collection offers our range of durable toys which will hold up against even the strongest of chewers. Our Hide and Seek© balls are patented, waterproof, durable, with light and sound features that will make sure you never lose a ball again. Retails range from $5.00 $20.00

The kathy ireland Loved Ones collection offers scratch pieces and related furniture that include solutions for scratch, grooming and play, that will beautifully integrate into the home. Three of the modular scratch solutions from the collection are the Scratch and Climb Tower, Covered Groom and Hide Scratch Perch and the Scratch and Seek Tower with Ramp, Hammock, and Tunnel. Each works perfectly on its own, but also works together to create a completely stylish activity center for your cat. Retails range $20.00 $250.00

Exploring the world with your pet, whether it be at the market, or on a weekend getaway, needn’t be a hassle. The kathy ireland Loved Ones collection offers a range of travel accessories that provide stylish solutions for the pet and pet guardian on the go. For the pet who travels, the Reversible Travel Mat unrolls to a double sided, durable mat, providing a comfortable place to rest with quilted padding, whether it be in the back of a car, or in a bed & breakfast. The kathy ireland Loved Ones Travel Tote offers a stylish way to carry your smaller pet with padded non-skid straps for comfort of the pet guardian, and internal padding along with a leash strap for comfort and security of your pet. Meal time is a breeze when using our waterproof Travel Bowls, they feature a waterproof inner liner with a protective flap at the top to protect the zipper from dirt and debris, functional and stylish, these handy bowls fold flat when not in use. Retails range $20.00 90.00

Designed to fit beautifully into the home, the kathy ireland Loved Ones collection of ceramic feeding solutions will elegantly accent your pet’s meal. With solutions for both dog and cat, the collection features low profile dishes for cats to prevent whisker stress, and stylish yet sturdy ceramic bowls for dogs. Ceramics have metallic gold detailing and are dishwasher safe. The kathy ireland Loved Ones collection offers furniture pieces like the Grow with Me Adjustable Feeder for dogs, that adjusts in height as your pet grows older and the Double Diner with Storage Drawer which has handy storage drawer for your dog’s toys. Both furniture feeding options feature removable stainless steel bowls with silicone gaskets (to prevent drips) for easy cleaning. Retails range $5.00 130.00

For the pet owner that wants to indulge their pet even further, kathy ireland Loved Ones offers the Gracie and Delilah® collection, featuring products for both dogs and cats with extra-indulgent details, touches of shine, sparkle and luxe fabrics to pamper their Loved One.

About Worldwise®

The SmartyKat®, TrustyPup®, PoochPlanet® and Petlinks® brands are manufactured by Worldwise®, a leading consumer pet products company. Worldwise develops unique, high-quality products made from natural, recycled, reclaimed and certified organic material, and distributes them through the nation’s largest retailers. Worldwise brands are changing consumer beliefs about the look, feel, price and performance of environmentally responsible products. www.worldwise.com

About kathy ireland Worldwide® (kiWW®)

Founded in 1993, the kathy ireland Worldwide® brand, celebrates a lifestyle. The missions of “...finding solutions for families, especially busy moms™,” “...finding solutions for people in love™,” and“...finding solutions for people in business™,” translate to all kiWW® collections, including: fashion, fine jewelry, intimate apparel, skincare, accessories, weddings, home, office and more.

kiWW’s unique capability to design and translate fashion trends for all markets and price points allows it to develop product for a wide variety of customer tastes.

Listed as the 28th most powerful brand globally, by License Global Magazine, with annual merchandise sales of $2 billion, according to Forbes Magazine, the success of kathy ireland Worldwide® is the result of teamwork and dedication. According to Fairchild Publications, Kathy Ireland is one of the 50 most influential people in fashion.

Kathy and kiWW® support many non-profits including; YWCA, Dream Foundation, Providence Educational Foundation, 911 for Kids/AEFK, Elizabeth Taylor AIDS Foundation and the St. Jude Children’s Research Hospital.

Additional information is available at kathyireland.com

'Catification': New book shows you how to make your feline feel at home without littering a room

In their new book, cat aficionados Jackson Galaxy and Kate Benjamin explain how to please your pet with cat-tastic additions that match the rest of your house.

BY   
   

  

NEW YORK DAILY NEWS

 

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Peek-a-mew! Enno Wolf and Aida Renout of The Netherlands build a kitty playground on their ceiling out of existing cat climbing furniture.Enno WolfPeek-a-mew! Enno Wolf and Aida Renout of The Netherlands build a kitty playground on their ceiling out of existing cat climbing furniture.

It’s time to give your house some cat-titude.

And feline superfans Jackson Galaxy, 48, and Kate Benjamin, 43, know just how to transform your pad into a kitty-friendly paradise without wrecking a room’s aesthetic.

‘Catification: Designing a Happy and Stylish Home for Your Cat (and You!)’ ($21.95) hits stores Oct. 14.Jeremy P. Tarcher/Penguin‘Catification: Designing a Happy and Stylish Home for Your Cat (and You!)’ ($21.95) hits stores Oct. 14.

“Litter”-ally.

Their new book is called “Catification: Designing a Happy and Stylish Home for Your Cat (and You!).”

“We are going to ‘Catify’ the world,” Galaxy told the Daily News of the book, which will be released, claws out, in October. “That is our goal.”

The tattooed rock and roller, who lives in Los Angeles, is the host of Animal Planet’s “My Cat From Hell” program, and he is all about the “cat mojo.”

What makes cats tick, he writes in the book, “is confident ownership of territory and the instinctive feeling of having a job to do in that territory.”

Understanding how your cat sees the world is part one of the “Catification” process.

Avoid cat-tastrophes by giving your kitties plenty of places to perch. This cat tree, which was submitted by Rebecca and Richard Brittain of Clearwater, Fla., is deceivingly simple to build.Rebecca Brittain   Avoid cat-tastrophes by giving your kitties plenty of places to perch. This cat tree, which was submitted by Rebecca and Richard Brittain of Clearwater, Fla., is deceivingly simple to build.Cats like to climb, so it’s up to their guardians to ‘set them up for success.’Mike Wilson   Cats like to climb, so it’s up to their guardians to ‘set them up for success.’  
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  • Avoid cat-tastrophes by giving your kitties plenty of places to perch. This cat tree, which was submitted by Rebecca and Richard Brittain of Clearwater, Fla., is deceivingly simple to build.
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  • Cats like to climb, so it’s up to their guardians to ‘set them up for success.’
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Rebecca Brittain
Kate Benjamin has 11 house cats and takes care of a few more at her Phoenix design studio.Matty Steinkamp, Sundawg Media

Kate Benjamin has 11 house cats and takes care of a few more at her Phoenix design studio.

EnlargeJackson Galaxy has five house cats and ‘four or five ferals that we consider our own.’Russell Baer

Jackson Galaxy has five house cats and ‘four or five ferals that we consider our own.’

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Meanwhile, Benjamin, the Phoenix-based founder of feline-focused Hauspanther design site, specializes in the other aspect of Catifying your house — pleasing your pet without turning your home into an unsightly array of cat towers and litter boxes.

Erin Clanton Cupp’s cat staircase was a hit with her kitties.Erin Clanton CuppErin Clanton Cupp’s cat staircase was a hit with her kitties.

“The people have to like it. It has to function for the people as well as the cats,” she told The News. “It has to be easy to clean and something you aren't ashamed of.”

As such, the book is filled with do-it-yourself projects, including kitty hammocks, cat patios (“catios”) and catwalks, but each with its own aesthetic. And many of them were submitted by other cat lovers.

As for the felines, Galaxy said they need to “find their mojo based on vertical access.”

This requires you to “set them up for success,” which can be as simple as clearing off your mantle or book case.

You can also rearrange your furniture or think outside the litter box and repurpose something you already own.

The authors say that compromise is key if you don’t want a sour puss on your hands. They compare Catification to being an interior designer with a furry client.

“Anybody can do it, and you can do in a way that doesn't make you look like the crazy cat lady,” Benjamin said.

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From “Catification: Designing a Happy and Stylish Home for Your Car (and You!)”

Nico and Katu of Bogotá, Colombia, submitted their design for ‘Catification.’Nico and Katu, Bogotá, ColombiaNico and Katu of Bogotá, Colombia, submitted their design for ‘Catification.’

Arana’s Inside Playground

Submitted by: Nico and Katu of Bogota, Colombia

Materials and Budget

“This was not an expensive project; overall we spent around a hundred dollars. We bought wood from a local store, and the accessories — like screws, wood sealant, shelf brackets, flat braces, rivets and a PVC tube — from a warehouse store.”

Nico’s tips

“The trick for successful construction is having a clear idea of the design before you start.”

The Result

“At first Arana didn’t pay much attention to the playground. It was a strange thing for her, and she wouldn’t go near it, but with a little bit of patience and some food to encourage her, Arana quickly figured out that it was her own special place. Now she uses her playground every single day.”

Galaxy and Benjamin are taking "Catification" on the road and will stop at the Union Square Barnes & Noble on Oct. 22.

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