This email newsletter contains news, tips and other content that help you learn more about Neutricks, and, if you're a distributor, you can include in your marketing efforts and messaging.


Cognitive Dysfunction Syndrome: What Patients Are Learning

Throughout the year, we publish articles on different topics to help educate senior pet owners so they have a better understanding of what is going on with their best friend.  Our current focus around our articles is to help inform and educate owners on the details, facts and symptoms around Cognitive Dysfunction Syndrome, and how they can approach the issue with their veterinarian.

As part of this "CDS 101" education, we at Neutricks want to make sure you as that veterinarian know what the owners are seeing so you can be prepared for any questions or concerns they may have.

Review Neutricks Blog for CDS Articles

New Peer Reviewed Article on CDS and Apoaequorin

We are pleased to share with you a recently published peer reviewed veterinary journal article on cognitive dysfunction syndrome and apoaequorin, the active ingredient in Neutricks, titled "A novel mechanism for cognitive engagement in aged dogs with the use of a calcium-buffering protein".

Download & Read Article | See All Research on the Vet Portal


Neutricks Vet Portal

The portal is an easy way to see who carries Neutricks, how to carry Neutricks at your practice, a complete list of our distributors, marketing materials for your practice or store, research materials, and more.

Visit the Neutricks Vet Portal



Share Neutricks with fellow vet colleagues
Thanks for reading!

Neutricks, LLC   466 South Segoe Road    Madison,  Wisconsin   53711   USA


It’s a 1,000 year flood. Hundreds of miles of Louisiana are underwater—and animals across the affected areas of the state are calling out for your help. While rescue efforts have been underway all week for both people and animals alike, cats are often the overlooked victims in disasters like this. That’s why Alley Cat Allies is going to make sure that this time, no cat is overlooked. Right now, Alley Cat Allies is providing emergency funds to local boots on the ground activists, with the help of the Humane Society of Louisiana, to pay for necessary supplies including a boat. But we need your emergency donations to support our disaster rescue efforts. The cats in harm’s way simply can’t wait. Every hour that passes is an hour that cat victims of the flood risk drowning before help arrives. Every day that passes is a day a cat who survived the floods faces starvation before a helping hand can feed them. Your emergency support right now ensures Alley Cat Allies can continue to provide immediate aid to local Louisiana groups and shelters impacted by this devastation. But how many cats we can save is up to you, Katie. Please make your emergency donation right now to support our Louisiana disaster rescue efforts. Thank you! For the cats, Becky Robinson
President & Founder
Alley Cat Allies



(SCHAUMBURG, Illinois) August 11, 2016--Dr. Janet Donlin has been named executive vice president/chief executive officer of the American Veterinary Medical Association (AVMA). Donlin will succeed Dr. Ron DeHaven, who is retiring after nine years of service to the AVMA.

Donlin has served as chief executive officer of the AVMA Professional Liability Insurance Trust (AVMA PLIT) since April 2013. The AVMA PLIT is now in its 54th year of dedicated service to AVMA members, providing a wide variety of insurance-related products to veterinarians, veterinary practices and veterinary students.

AVMA President Dr. Tom Meyer cited Donlin’s decades-long service to the veterinary profession and her extensive professional achievements as key factors to her being named the lead executive of a national veterinary association that is approaching a total membership of 90,000 veterinarians from all walks of professional life.

“Dr. Donlin is one of the true champions of veterinary medicine and all it stands for,” Meyer said. “She has an outstanding record of success in both the veterinary association arena and in the animal health industry. She is a skilled strategist with a proven background of diverse AVMA experience and a known reputation for working with leaders from all segments of the veterinary profession, key stakeholders and staff members to drive innovation, growth and success.

“Janet is highly skilled at building teams that can identify member needs and drive programs that deliver the products and services our members want, need and expect,” Meyer continued. “The AVMA is fortunate to welcome Janet to the helm of our national association. She understands the importance of working collaboratively to achieve our shared objectives. She is uniquely qualified to take the role of AVMA executive vice president and chief executive officer.”

Donlin’s hiring marks her return to an association for which she first started working in 1991 as an assistant director in what was then the AVMA Scientific Activities Division. Over the course of the next 17 years, she served as an interim division director, associate executive vice president and assistant executive vice president. Her role as assistant executive vice president required her to work hand-in-hand with the executive vice president to drive execution of the objectives established by the AVMA Board. From 2000-2001, Donlin’s role at the AVMA also included serving as interim CEO of the National Commission on Veterinary Economic Issues, where she oversaw the establishment of the commission as a nonprofit organization.

“My time at the AVMA and my experiences across the profession have reinforced for me time and again that our membership is very diverse, our needs are constantly evolving and our profession continues to face new challenges and opportunities,” Donlin said. “That’s why I’m committed to making certain we continue to build on the AVMA’s core strengths so that we are even more responsive to the needs of our members, and that we advocate with a strong, clear voice on behalf of our entire profession.

“I’m excited to work closely with AVMA leadership and staff, and our colleagues and strategic partners, to advance the AVMA’s mission ‘to lead the profession by advocating for our members and advancing the science and practice of veterinary medicine to improve animal and human health.’ ”

Retiring CEO DeHaven said Donlin’s hiring will bring skilled leadership, as well as sound foundational knowledge, to an association that continues to evolve in order to best meet its members’ needs.

“Dr. Donlin is an experienced association professional with an exceptional amount of knowledge of, and experience with, the AVMA and our membership,” DeHaven said. “She is exactly the right person to continue what we are doing to meet member needs and to take us to the next level.”

Donlin served as chief veterinary officer in the Global Veterinary Business Channel of Hill’s Pet Nutrition from August 2007 to March 2013, where she provided veterinary insights to drive development of innovative products and services to meet the evolving needs of the veterinary profession and pet owners.

She received both her DVM and her Bachelor of Science degree in medical technology from the University of Minnesota. She is also a graduate of the veterinary technician program at the Medical Institute of Minnesota. She is a licensed veterinarian in Illinois, Minnesota and Wisconsin, and has professional membership in several associations, including the AVMA, the American Animal Hospital Association, the American Association of Bovine Practitioners, the American Association of Equine Practitioners, the American Association of Swine Veterinarians, the Illinois State Veterinary Medical Association, the American Society of Association Executives, and the American Association of Corporate and Public Practice Veterinarians.

Donlin is the first veterinarian to earn the Certified Association Executive credential from the American Society of Association Executives. She is a former trustee of the AVMA’s Group Health Life Insurance Trust (now known as AVMA Life), and she is a former board member of the American Association of Corporate and Public Service Veterinarians.

Donlin will begin her employment at the AVMA September 12.

“I’m passionate about member service, and I am honored and humbled to be entrusted with what I consider to be one of the most important positions in veterinary medicine,” Donlin said.


-       Michelson Found Animals’ Adopt & Shop hits the streets with ‘food truck-inspired’ mobile adoption truck.-

LOS ANGELES, CA-- (August 4, 2016) – Michelson Found Animals Foundation, Inc. (, an independently funded nonprofit organization working to help Los Angeles become a no-kill city, has launched its all-new ‘food truck-inspired’ mobile pet adoption truck, dubbed the Catty Wagon ( The inside of the Catty Wagon is equipped with six individual condos where the adoptable felines are housed, two ‘meet & greet’ rooms, and an array of fresh and fun cat products. From the outside of the vehicle, when parked, the cats and kittens are visible from windows looking out into the world.

“When Angelenos see a giant cat-like moving vehicle with cat ears, whiskers and a tail driving down the road or at a local event, they’ll be excited to learn that there are dozens of kittens on board waiting for their forever home,” said Found Animals Executive Director, Aimee Gilbreath.  “Although there’s definitely a ‘kitten season’ where we see an influx of kittens in our shelters, there is a need to educate on the importance of feline adoption year round.  As part of our mission to save as many pets as we can, we’ve launched the Catty Wagon as a fun and engaging way to bring our kitties directly to consumers.”

More cats than dogs are euthanized in U.S. shelters each year, and the launch of the Catty Wagon is a step in the right direction to educate the public on the importance of fostering, adoption, or becoming a volunteer.  The Catty Wagon’s purpose is tied to the organization’s mission of Saving Pets, Enriching Lives and is an extension of its brick & mortar store Adopt & Shop (, an adoption and retail facility where every dollar spent goes back to saving more pets.  

"Our food truck inspired "cat on wheels" is the first of its kind and an innovative approach to mobile adoption and retail, it raises the bar on the concept of adoption vehicles and our commitment to saving pets and enriching lives,” said Dr. Gary Michelson, Founder of Found Animals.   

Each adoptable pet on board the Catty Wagon will be vaccinated, spayed/neutered, and microchipped, an important component in assuring lost pets return home and not back to the shelter. A collection of starter supplies for new adopters will also be available for purchase from the Catty Wagon itself.  Because adoption fees and point-of-sale proceeds go back towards saving the lives of area pets, purchases from the Catty Wagon will also directly impact the area’s shelter animals.    

“If you adopt from the Catty Wagon, not only are you saving the life of the pet adopted, but you’re also enriching your own life in so many wonderful ways; it’s a win/win.” said Gilbreath.  

For real-time information on the Catty Wagon location, follow Adopt & Shop on Twitter and join the conversation on social using #CattyWagon.  And, for a list of upcoming events or to book the Catty Wagon at your next event, please visit

Take a tour of the inside of Catty Wagon, here.

About Michelson Found Animals

The Michelson Found Animals Foundation is a non-profit supporting pet -owners and animal welfare organizations; our mission is Saving Pets, Enriching Lives. After celebrating a decade of service to animals, we continue to grow as we find new and innovative ways to help pets and the people who care for them. In addition to creating the first free microchip registry, we now have our own adoption centers, research next generation spay/neuter technology, and sell affordable high quality products—all in the service of pets. Our unique perspective into all aspects of animal welfare allows us to better support pet owners and pet professionals alike. All of this is possible thanks to generous funding from Dr. Gary Michelson and Alya Michelson.

See how we’re using our brains and expertise to obtain real, sustainable, results at To learn more about our free microchip registry, and the many innovative tools that are making it easier to connect lost pets to their people, check out Our spay/neuter technology research is at And to find out more about our Adopt & Shop locations, where all profits go back to caring for our adoptable pets, take a look at


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JULY 2016

This email newsletter contains news, tips and other content that help you learn more about Neutricks, and, if you're a distributor, you can include in your marketing efforts and messaging.

Neutricks Introduction "Explainer" Video

Check Our Our New Video!

We are always getting asked to explain or describe how Neutricks works, what ingredients make it effective, and why it should be given to older pets.  With our new introduction "explainer" video on our website, we hope we can address some of those questions a little more clearly.

If you or one of your patients is interested about Neutricks and has questions about it, this video might be able to help.

Watch Neutricks Video

Patterson Veterinary now carries Neutricks

A New Distributor for Neutricks

We are happy to announce that Neutricks will soon be available from Patterson Veterinary, possibly as soon as August 2016.  Watch for more details from either Patterson or Neutricks!

And as always, you can still get Neutricks through other distributors such as Henry Schein, MWI, Midwest Veterinary Supply and Northeast Vet Supply.

See All Our Distributors


What's Neu?  The Neutricks Vet Portal!

What's Neu: Neutricks Vet Portal

In January, we launched a major redesign of our website. During the process, we realized that all of the content was mostly directed at our pet owner and consumer audience. While there was some animal professional specific content, it didn't really stand out.

On our new site, we are excited to introduce the Neutricks Vet Portal. The portal offers an easy way to see who carries Neutricks, how to carry Neutricks at your own practice, a complete list of our distributors, marketing materials for your practice or store, and more.

Visit the Neutricks Vet Portal



Share Neutricks with fellow vet colleagues
Thanks for reading!

Neutricks, LLC   466 South Segoe Road    Madison,  Wisconsin   53711   USA You received this email because you are subscribed to Marketing Information from Neutricks, LLC. Update your email preferences to choose the types of emails you receive.  Unsubscribe from all future emails 


Dr. Catsby, Inc. Launches Innovative Bowl to Help Prevent Whisker Fatigue

Dr. Catsby has launched an innovative bowl that is preventing whisker fatigue in cats globally and will help to put an end to their mealtime misery once and for all.

NEW YORK - Feb. 10, 2016 - PRLog -- It’s safe to say cat ownership is on the rise! According to a survey conducted by Nestle Purina, close to half of 1,000 survey respondents in the millennial age range (18 to 34) said they own cats. People enjoy sharing their home with felines and want to provide their cats with a happy and healthy lifestyle. Whisker fatigue is a common problem cats face, yet is often overlooked. Dr. Catsby has launched an innovative bowl that is preventing whisker fatigue in cats globally and will help to put an end to their mealtime misery once and for all. Learn more about Dr. Catsby’s Bowl here: (

Cats are relatively quiet creatures and have evolved to hide their pain. Because of this, their analgesic needs are sometimes ignored or forgotten. Often cats are stressed during mealtime due to eating from a bowl not adequately designed to accommodate their delicate whiskers.

A feline’s thick, long whisker hairs are pretty remarkable and are one of the creature’s most important tools. There’s a sensory organ called a proprioceptor at the base of each whisker that sends ultra-sensitive tactile messages to the brain and nervous system. These proprioceptors allow whiskers to detect things like vibrations and the lightest of touches.

In fact, the cat’s whiskers are so superbly programmed that if they move even 1/2000th of the width of a human hair, a signal is triggered and sent to the cat’s brain. With this said, their extremely sensitive whiskers can become easily fatigued by contact with objects, such as the sides of their food bowl. Cat experts believe this could be the reason for a domestic cat’s need to always have their bowl filled to the top.

Signs of whisker fatigue can vary from acting aggressive towards other animals in the house, being hesitant to edit despite hunger, eating primarily from the center, abandoning the rest, and leaving a mess behind on the floor.

"No one recognizes this problem in their cat," says inventor and cat man Loren Kulesus, "Until you do an A/B test at home. Most cats prefer the Dr. Catsby bowl."

Dr. Catsby’s is an ergonomically designed feeding bowl that helps alleviate whisker fatigue by using a low and shallow configuration which provides easy access to food without pulling back the cat’s whiskers and causing discomfort. Retailing for $19.99, it’s a safe, simple, and affordable solution to a common and painful problem. The stainless steel finish is resilient to bacteria, easy to clean, and raised high enough off the floor to make eating healthier for your cat.

Designed from the feline perspective, Dr. Catsby’s stainless steel bowl protects against wash-proof bacteria. Over the years, stainless steel has been proven to be the safest material for food. Durable, sanitary, rust-free and non-leaching, stainless steel bowls can last a lifetime and save money in the long run. Dr. Catsby’s clean and simple design is a cinch to wash and will fit in a variety of home decors.

Some of the most popular food bowls on the market are plastic; however unknown to many, they can be the most dangerous bowls with which to feed your pet. The toxicity of chemicals, like Bisphenal A (BPA) or Phthalates (plasticizers) can leach from the plastic into your cat’s food or water, potentially exposing them to hazardous chemical with harmful side affects.

Many cats develop a rash or “chin acne” from eating out of plastic bowls. According to, “Plastic food dishes have long been suspected as a culprit in chin acne. Plastic is a magnet for bacteria and dirt that work their way into scratches and nicks, reinfecting your cat and/or spreading bacteria to other cats in the household.” Overall, plastic is far from fantastic!

“Cats have ergonomic needs too. Like a fork or spoon, a food bowl can be fitted for a cat’s needs, comfort and safety,” states Loren Kulesus, “The Dr. Catsby Bowl keeps the food in the middle of the dish and has no corners, so your cat can eat an entire meal without disturbing his sensitive whiskers. This is helping cats everywhere say goodbye to whisker pain once and for all!”

There are two patents pending on the Dr. Catsby’s Bowl: a utility and a design, as the bowl was derived from the cat’s measurements. It’s more than just a bowl; it’s an established thought!

Learn more about Dr. Catsby’s:

Connect Socially:


Twitter: @DrCatsby

Instagram: @dr_catsby

Hallmark Channel, the official home of kitten sports, presents “Kitten Summer Games,” premiering Friday, August 5 (8pm ET/PT, 7C). The inaugural event is hosted by Beth Stern with announcers Mary Carillo and David Frei and features the nation’s most athletic and adoptable kittens competing in a series of sporting events. Cat-letes will compete in competitions including kitten gymnastics with balance beam, uneven bars, rings and floor exercises, de-CAT-hlon with track and field, pole vault and high jump, as well as volleyball, tennis and wrestling. Who will bring home a gold, silver or bronze medal?
Hallmark Channel continues its partnership with North Shore Animal League America and Last Hope Animal Rescue and Rehabilitation for “Kitten Summer Games.” All 90 kittens featured in “Kitten Summer Games” have been adopted into loving homes. The network also partners with North Shore Animal League America and their shelter partners across the country who will be hosting “Kitten Summer Games” adoption parties the weekend prior to the premiere. This year alone, the partnership has resulted in over 1,000 feline adoptions. “Kitten Summer Games” is part of Crown Media Family Networks’ corporate goal of partnering with animal welfare associations nationwide to help empty animal shelters and find loving homes for all shelter pets.


Scientists at the Baker Institute for Animal Health at Cornell’s College of Veterinary Medicine have developed a model system that can be used to test drugs for treating feline herpes virus 1 (FHV-1). Early results have pointed to a new drug for treating FHV-1. The work is reported in the Journal of General Virology.

“Herpes-induced cornea infections are a big problem in cats” and can lead to blindness if untreated, says Dr. Gerlinde Van de Walle, who led the study. “We wanted to develop a model system that could predict whether an antiviral drug would work against FHV-1 in cats.”

Her team was also searching for an easy way to identify drugs that could be given just once a day. As vets and many owners know, smearing ointment in a cat’s eyes might be easy the first time, but she will most likely hide or fight subsequent applications.

The new model used donated corneas from cats that died of causes other than eye disease. It offers a better reflection of what happens in the eyes of a cat than models consisting of a single layer of cells in a petri dish; and a better prediction of what to expect in a living animal.

The team applied the FHV-1 virus to some of the corneas and tested the effectiveness of two commonly-prescribed drugs: cidofovir and acyclovir. Both drugs cleared the infection when applied every 12 hours, but cidofovir was more effective.

They then used the model system to evaluate the antiretroviral drug raltegravir, which is commonly used to treat HIV infections in humans. Although some reports indicated it could be effective against human herpes viruses, raltegravir had never been used to treat FHV-1 in cats before.

“We found that it is very effective against FHV-1. It even worked when we applied the drug only once every 24 hours,” says Van de Walle. This means raltegravir could be just as effective as other drugs for treating FHV-1 infections, but would only have to be administered once daily. Van de Walle says she hopes eventually to see the drug tested in a well-controlled clinical trial.

The research was supported by the Cornell Feline Health Center.

TPR News
Jon Patch - Host
Linda Register DVM - COHOST
Lexi Lapp - Producer
Ben Boquist -Network Producer
Bob Page - Exec. Producer
Special Guests -
Julie Barton author of "Dog Medicine" will join Jon and Talkin' Pets 7/09/16 at 5pm EST to discuss and give away her new book
Linda Kramer, CEO of Daybreak/Lindy & Company will join Jon and Talkin' Pets 7/9/16 at 630pm EST to discuss her nonprofit dog treat bakery, give away dog treats and discuss Daybreak the non-for-profit that helps homeless teens.

Review written by Jon Patch with 3 out of 4 paws

The Secret Life of Pets

Universal Pictures, Dentsu, Fuji Television Network, Illumination Entertainment present a PG, 90 minute, Animation, Comedy, Family, film directed by Chris Renaud, Yarrow Cheney, written by Ken Daurio and Brian Lynch with a theater release date of July 8, 2016.

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