My Old Dog: Rescued Pets with Remarkable Second Acts

Written by Laura T. Coffey Photographs by Lori Fusaro

Foreword by Neko Case

Afterwords by Dr. Marty Becker and Mikkel Becker


Photographer Lori Fusaro is crazy about dogs. She’s lived with them for as long as she can remember, and she photographs them for a living. But until a few years ago, the idea of adopting an older dog made her squirm with uneasiness.

“I thought it would just be too sad,” Fusaro said. “I didn’t think my heart could take it, so I wasn’t willing to open myself up.” That is, until she welcomed a sweet-natured 16-year-old dog named Sunny into her family.


Sunny rewired Fusaro’s view of older dogs so completely that she decided to launch a photography project to show just how much senior shelter pets have to offer. She never guessed that her efforts would spark a media frenzy and draw the attention of hundreds of thousands of supportive readers throughout North America and in places as far away as Malaysia, Germany, Brazil and the Philippines — but that’s exactly what happened.


That outpouring began when Laura T. Coffey wrote a feature story about Fusaro’s work with senior shelter pets for, the website of NBC’s TODAY show. “No Dog Should Die Alone” was the attention-grabbing — and heart-stirring — headline on Coffey’s story, and it generated so much passionate feedback that Coffey and Fusaro decided to team up to work together on My Old Dog: Rescued Pets with Remarkable Second Acts.

Their book reveals that even though dogs over the age of 7 tend to be calm, easy, and already house-trained, they often represent the highest-risk population at shelters. With gorgeous, joyful photographs and sweet, funny, true tales of “old dogs learning new tricks,” Coffey and Fusaro show that adopting a senior can be even more rewarding than choosing a younger dog.

My Old Dog introduces readers to endearing elders like Marnie, the irresistible shih tzu who has posed for selfies with Tina Fey, James Franco, and Betty White; Remy, a soulful 9-year-old dog adopted by elderly nuns; George Clooney’s cocker spaniel, Einstein; and Bretagne, the last known surviving search dog from Ground Zero. They may be slower moving and a tad less exuberant than puppies, but these pooches prove that adopting a senior brings immeasurable joy, earnest devotion, and unconditional love.


Of special interest are the book’s stories about retired working dogs — such as military dogs, law-enforcement dogs, and racing dogs — who can find themselves languishing in kennels or left in overcrowded shelters after they age out of their vocations. My Old Dog also includes a comprehensive resource guide to help readers take action and help senior pets themselves in all sorts of ways. (continued)


Laura T. Coffey is a longtime writer, editor, and producer for, the website of NBC’s TODAY show. An award-winning journalist with more than two decades of experience, Laura has written and edited hundreds of high-profile human-interest stories. She lives in Seattle, Washington.


Lori Fusaro is staff photographer at Best Friends Animal Society in Los Angeles and owner of Fusaro Photography, whose clients include BAD RAP, Guide Dogs for the Blind, k9 connection, Angel City Pit Bulls, and other animal rescue organizations. She lives in Los Angeles.

Their website is

My Old Dog: Rescued Pets with Remarkable Second Acts

Written by Laura T. Coffey / Photographs by Lori Fusaro

Foreword by Neko Case / Afterwords by Dr. Marty Becker & Mikkel Becker

Pets · October 6, 2015

$24.95 · 256 pages

Paper-over-board hardcover · Full color throughout

ISBN: 978-1-60868-340-6


"Black Dog Syndrome" has been making major news headlines in both the U.S. and all over the world. This is the first book to tackle the subject in a poignant, artful way - capturing the raw beauty of these incredible canines. Photographer Fred Levy has photographed dozens of black dogs for his blog, Some of his subjects include rescue dogs, shelter dogs, blind dogs, and 3-legged dogs. Now, Fred's beautiful photos of black canines and their stories are collected into this beautiful, inspiring book! The Black Dogs Project Author: Fred Levy Format: Hardbound, 128 Pages ISBN: 9781631060885 Publisher: Race Point Publishing Size: 10.25 x 10.5 Published: September 15, 2015 Price: $25 

“We just have one question: Why did it take so long for someone to come up with this?”
—Huffington Post

“You may have a slight obsession with reblogging cats on Tumblr. French Tumblr account Des Hommes et des Chatons takes that obsession to a whole new level with their photos of cats imitating sexy male models and actors.”
—Buzz Feed

“Today, we love the tumblr Des Hommes et des Chatons, a comic-sexy mix of guys and kittens. Want to see cute kittens and ultra sexy guys? The tumblr Des Hommes et des Chatons will brighten your day.”
—Glamour (Paris)

“We love a really cute Tumblr. Des Hommes et des Chatons, the name says it all. The perfect addition to make us literally melt. We already loved cats. We also like men now. A salivating emergency!”
—Cosmopolitan (France)


By Marie-Eva Gatuingt and Alice Chaygneaud 

Do you (or someone you know) like to look at pictures of sexy men? How about cute cats?

Now you don’t have to choose between the two. Based on the chic French Tumblr Des Hommes et des Chatons, Men & Cats (Perigee, an imprint of Penguin Random House, September 1, 2015) by Marie-Eva Gatuingt and Alice Chaygneaud presents an original collection of 50 pairs of sexy men and adorable cats.

Each clever match-up shows a heartthrob posing alongside a cat in a similar pose or with a similar expression.

Men & Cats is a lighthearted, humorous take on posing models, and a reminder that you can make everything better by just adding cats to it.




Marie-Eva Gatuingt and Alice Chaygneaud are the creators of the Tumblr Des Hommes et Des Chatons. They live in Paris, France.


Marie-Eva Gatuingt and Alice Chaygneaud

Perigee hardcover ǀ $15.00 ǀ 978-0-399-17585-5 ǀ on-sale September 1, 2015

#   #   #

Tails of Triumph: Animals Tell Their Katrina Stories  
Animals share inspiring tales of courage and survival with Pet Whisperer Terri Steuben as her rescue team takes them to safety from devastated post-Katrina New Orleans  
To mark the 10th anniversary of Hurricane Katrina, animal communicator and disaster responder Terri Steuben offers a new book with a unique take on the historic event – the pets’ perspective, by the pets themselves.  
Steuben was called in by The Humane Society of the United States (HSUS) to join the largest animal rescue operation in U.S. history. During the two weeks she found and saved pets, Steuben kept a journal of what those dogs, cats and other animals told her telepathically. In her memoir, she gives the animals a voice by sharing powerful stories of triumph from courageous pets that lived through a nightmare and never gave up. She describes how they endured weeks of heat, humidity, fear and loneliness—sometimes without food and water—until they could be rescued. Steuben offers an uplifting side to the tragic events and the stories in her memoir are timeless tales of courage, determination, resourcefulness and love.  
The 2005 disaster along the Gulf Coast proved to be a turning point for animals across the U.S. “Katrina’s silver lining was the passage of the HSUS-backed Pet Evacuation and Transportation Standards (PETS) Act in Congress and new state laws requiring attention to animals in disaster response,” writes Eric Sakach of the HSUS in the book’s foreword. The 2006 law means that states must accommodate pets and service animals in their disaster plans for evacuating residents. Says Steuben, “With every year that passes, I believe we are becoming more prepared to keep our pets safe from harm. I pray that this is so, because I don’t ever want to hear another traumatized animal say, ‘Why did Mommy and Daddy have to leave me?’”  
About the Author: Terri Steuben is a popular animal communicator who has counseled thousands of pet owners for 25 years. Using her psychic abilities and practical experience, she helps people around the world better understand their animals and solve behavior and health problems. In addition, she is a trained disaster responder and teaches classes in how to keep animals safe in emergencies. She has deployed with the HSUS, United Animal Nations Emergency Animal Rescue Service and the Mounted Assistance Unit Equestrian Training Institute. She is also called to work alongside law enforcement officials in search-and-seizure operations involving animal hoarding and abuse. Steuben is the author of Secrets of a Pet Whisperer: Stop Telling Your Animals to Misbehave, a how-to communication guide for pet owners that also contains information and checklists on preparing for emergencies. Learn more at  
Publication: August 1, 2015; 330 pages; 32 photos; McCoury Publishing; ISBN: 0-9839297-1-8 (print), ISBN: 0-9839297-2-6 (electronic); Subject Headings: Pets/General PET000000; Nature/Animals NAT001000; History/US South HIS036120; Body, Mind & Spirit/ESP OCC007000 Price: $27.99 (softcover); $13.99 (ebook); quantity discounts are available by contacting the publisher at This email address is being protected from spambots. You need JavaScript enabled to view it.  Where to buy:, Amazon, Kobo, pet boutiques, independent booksellers and Internet retailers  Contact

The Dog Master by W. Bruce Cameron is a provocative glimpse at prehistory, an emotional coming-of-age saga, a thrilling tale of survival against all odds, and the exciting,

imaginative story of the first dog!

New York Times Bestselling Author




A Novel of the First Dog

Bestselling author W. Bruce Cameron has captivated countless readers over the past five years with his charming and inspiring dog-centric novels, including the wildly popular A Dog’s Purpose (slated to be directed by Lasse Hallström for DreamWorks) and A Dog’s Journey. Both were New York Times and USA Today bestsellers, and received extensive critical acclaim from both critics and colleagues alike. He’s also the author of The Dogs of Christmas and Ellie’s Story, an illustrated novel adapted for young readers from the characters introduced in the beloved A Dog’s Purpose.

Now, Cameron heads in a new direction with his most ambitious endeavor yet. Set against the most dramatic time in our species’ history, THE DOG MASTER (A Forge Hardcover; $25.99; August 4, 2015) is the thrilling and evocative story of one tribe’s struggle for survival and one remarkable man’s bond with the wolf who would become the first dog—a friendship that changed mankind forever.

Cameron’s gift for creating complex-but-relatable characters and unforgettable storylines is vividly illustrated in THE DOG MASTER, a visionary work of historical fiction that explores the very beginnings of our shared humanity. Readers will be swept up in the harsh and unforgiving existence of thirty-thousand years ago, when the fate of our ancestors hinged on our ability to adapt to the last great glaciation. Ice and brutal cold stormed out of the north and forced us out of the trees and onto the steppes, where we were both predator and prey.

Mankind stood on the cold brink of extinction . . . but we had a unique advantage over other species—our symbiotic relationship with wolves, a bond that continues to this day. Only a set of extraordinary circumstances could have transformed one of these fierce prehistoric creatures into a hunting companion, a bodyguard, a soldier, and a friend. And in THE DOG MASTER, Cameron offers not only a sweeping saga of prehistory, brimming with tribal war, increasing famine, political intrigue, and forbidden love, but also an intricately wrought, imaginative story of the first dog.


THE DOG MASTER by W. Bruce Cameron is an epic novel rich in atmosphere and characterization, with heart-stopping moments of intrigue and adventure. Readers who love classic Jean Auel, dog stories, engrossing historical fiction—or anyone looking for a fresh and exciting read—will find themselves captivated by W. Bruce Cameron’s enthralling new novel.

W. Bruce Cameron is the bestselling author of A Dog’s Purpose, (a USA Today bestseller that also spent a year on the New York Times bestseller list, and is slated to be directed by Lasse Hallström for DreamWorks), and its New York Times and USA Today bestselling sequel, A Dog’s Journey. A Dog’s Purpose and A Dog’s Journey have been absolute success stories with over 310,000 “Likes” on the A Dog’s Purpose Facebook Fan page and countless readers who have fallen in love with their moving tales. He’s also the author of 8 Simple Rules for Dating My Teenage Daughter, which was turned into the hit ABC series; Emory’s Gift, and The Dogs of Christmas. His most recent novel is The Dog Master. He has written for television and wrote, along with his wife and co-writer Cathryn Michon, the feature film Muffin Top: A Love Story, which was released in 2014.   Cameron was also named 2011 Newspaper Columnist of the year by the National Society of Newspaper Columnists. A champion for animal welfare, Cameron also serves on the board of Life is Better Rescue, in Denver, CO. To learn more about W. Bruce Cameron and his work, visit: &

THE DOG MASTER by W. Bruce Cameron | A Forge Hardcover |ISBN: 978-0-7653-7463-9 | 416 pages; $25.99 | eBook: 978-1-4668-4297-7; $12.99 | On-Sale: August 4, 2015

Don’t Fart When You Snuggle.
Lessons on How to Make a Human Smile
Dogs are an inexhaustible source of unfaltering loyalty, good cheer and laughter.
Meet Frank the Dog. His mission is to make humans smile. And that’s exactly what
he and his wisecracking pals do in Don’t Fart When You Snuggle, the guide to
living the good life—of a dog. From the creator of the popular greeting card line
From Frank™, this playful book offers advice for dogs, by dogs, that’s sure to
brighten any human’s day.
Photographs accompany unfiltered insights into the weird and wonderful
relationship that pets share with their loved ones.
Take it from Frank and his friends:
 Greet first. Then ask about dinner.
 The louder the snore, the better the snuggle.
 Walk your human daily: It’s good for them and you can
check out that hot poodle down the street.
 Every so often, bark at nothing. Your human will feel extra
Anyone who follows Frank’s advice is in for some extra belly rubs, guaranteed.
About the book
Don’t Fart When You Snuggle: Lessons on How to Make a Human Smile
By Frank the Dog
ISBN: 978-1-4521-4177-0
6 x 6 in., 136 pp full-color images throughout
About From Frank™
From Frank, the brainchild of Kate Smith and her French bulldog, Frank the Tank, debuted
in 2008 when Smith combined images capturing Frank’s humorous, human-like personality
with the quirky, yet happy comments she imagined Frank saying. Frank’s main goal in life is
to make humans smile. Frank knows how to live—he appreciates the little things and
forgets the bad ones.
About Chronicle Books
One of the most admired and respected publishing companies in the U.S., Chronicle Books was
founded in 1967 and over the years has developed a reputation for award-winning, innovative
books. Recognized as one of the 50 best small companies to work for in the U.S. (and the only
independent publisher to receive this award), the company continues to challenge conventional
publishing wisdom, setting trends in both subject and format, maintaining a list that includes much
admired illustrated books and gift products in design, art, architecture, photography, food, lifestyle,
pop culture, and acclaimed children’s titles. Chronicle Books’ objective is to create and distribute
exceptional publishing that’s instantly recognizable for its spirit, creativity, and value.  For more
information about Chronicle Books, visit
Copyright © From Frank, LLC and TM. All rights reserved

Doggie Manners Publishing
FOR IMMEDIATE RELEASE Brilliant(!) New Book on Puppy Socialization Written by Caryl Wolff  
The buzzword today in dog training is Puppy Socialization – acquainting puppies to the “real world” before they are 16 weeks old through positive associations.  Puppy owners have previously been told to wait until puppy shots were completed before taking them outside – which is equivalent to keeping a child housebound until he is 12 years old!  Veterinary behaviorists now emphasize that the more positive exposure a puppy has before vaccines are completed, the more balanced and behaviorally fit the puppy will ultimately be as an adult dog – that first 16 weeks is critical.
With contributions from top dog experts, this book is endorsed by trainers, owners, and veterinarians, this book gives tips to breeders, owners, and rescue groups on how to socialize puppies safely and effectively.
“Puppy Socialization – An Insider’s Guide to Dog Behavioral Fitness”
 Dispels many untruths and myths about socialization  Bases its recommendations on scientific evidence  Offers hundreds of tips and suggestions for breeders, owners/guardians, rescue groups, and trainers on how to properly socialize puppies
“I wrote this book,” says Wolff, “so more dogs will be behaviorally fit and have good doggie manners as adults so that fewer dogs will be relinquished to shelters for behavior issues, many of which would never even appear if they had been properly socialized as puppies.”
About the Author 
Author and dog trainer/behavior consultant Caryl Wolff is the first dog trainer to be certified by five dog trainer organizations.  She has written seven books about dog training and behavior.  She lives in Los Angeles with her two adopted dogs and a 42-year-old blue-and-gold macaw, which she has had since he was a fledgling – she confirms that he is her longest relationship….  
1719 Federal Avenue, Suite 6 Los Angeles, California 90025 Amazon Kindle Link        Amazon Paperback Link  This email address is being protected from spambots. You need JavaScript enabled to view it. 

New Book By Dogtology Prophet Asks If You Are Among the Faithful?



Live. Bark. Believe.

By Jeff Lazarus

What if GOD made DOG in his own reflection to give MAN the constant happiness, content feeling, and unconditional love that he really needs on earth? With tongue planted firmly in cheek, this is how the “Greatest Story Ever Told” begins when God convinces Dog to help him with “Project Man” for a little task he was working on a couple of weeks AFTER he created earth. DOGTOLOGY: Live. Bark. Believe by Jeff Lazarus (Publication: May 2015; Greenleaf Book Group Press; Pets/Dogs/Humor; Hardcover: $19.95) tells the story of man’s longstanding, fanatical devotion to dog. Dogtology is a belief that recognizes Dog as a genuinely “elevated” being. Just like the author, Dogtologists aren’t just fond of dogs – they laud them and plan their days/nights around the needs and wants of Dog.

A whimsical, satirical celebration of the relationship between dogs and humans patterned after a religious text, Dogtology will resonate with dog lovers from all walks of life and every creed. Each chapter in Dogtology reveals additional proof that humans have a deep need to believe in something more ideal than themselves. With twelve illuminating chapters with titles such as:  The Book of Bones, The Book of Barks and The Book of Realizations, the devotees of Dogtology will see themselves illustrated in the same system of rituals, practices and behaviors personified by Dogtologists the world over. Oh My Dog!

Author Jeff Lazarus notes that “Dogtology,” as understood by practicing Dogtologists, can be defined as:

The unconditional, loving belief in Dog as a superior being and, in many ways, Man’s savior

Do you count yourself among the hundreds of thousands of DOG followers? Are you drinking from the dog water bowl? Author Jeff Lazarus asks the reader to be honest with themselves. Are YOU experiencing these symptoms of Dogtology:

  • You relentlessly email, Facebook post, Pinterest pin dog photos, dog-toons, dog videos and dog PowerPoint slideshows to everyone on your contact lists on every social media platform regardless of the thundering silence and lack of “likes” you receive in response.
  • Your dog groomer knows that the concept of “drop the dog off” does not apply to you, and you are allowed to wait in the staff lounge where you are given status reports every 15 minutes
  • You give holiday gifts to and from your dog – and spend more time getting these exactly right than you do your gifts for humans.
  • You happily purchase high-priced “gourmet” treats, such as “pupcakes” and “tail mix bars” for your hound while you live on Ramen Noodles to save on costs.
  • You understand the sole purpose for which cell-phone cameras were invented: to capture cunning and hilarious shots of dogs behind the steering wheels of cars … wearing sunglasses … and wearing Scottish beanies!

And that’s just the tip of the iceberg. The veritable shrines humans build to their dogs—in their homes, around their communities, and in the media ---are proof positive that Dogtology is indeed a bone-a-fide belief system that stands proudly alongside all the other great –isms and –ologies of the world. Chew on that!

# # #

About the Author:

Inspired by his BFF, Roamy, Jeff Lazarus bonded with this stray pup who had the cutest face ever – and a personality to match. Olympic athlete, President of the Canine Mensa Society, the James Dean of dogs, and a performer, much like himself. Jeff notes, “he became my confidant, my sidekick. I found I could be truer with him than with anyone else; so I wanted to hang with him day and night. He became my refuge, my sanity, my partner in crime.”

Jeff has an MBA from Pepperdine and a B.A. in speech communication from Cal State. With over twenty years’ experience in sales, marketing, and scientific consulting at Merck & Co. Inc., Lazarus has been inducted into the Merck Hall of Fame and is a five-time winner of the Vice President’s Award. He has taught public speaking and marketing at the university level, performed in various theater groups, played in a rock band, and coached championship youth baseball and soccer teams. Dogtology: Live. Bark. Believe. is the first in a series of humorous pet books, with his next title, Listen Like a Dog: And Make Your Mark on the World publishing next year. For more information about his books and other Dogtology-themed products by Jeff Lazarus, please visit his website:

DogTology: Live. Bark. Believe.

978-1-62634-138-8 Hardcover

978-1-62634-139-5 eBook

$19.95; 192 pages; Humor/Pets/Dogs; illustrated

Published by Greenleaf Book Group Press: May 2015

Talking with Dogs and Cats:

Joining the Conversation to Improve

Behavior and Bond with Your Animals

by Tim Link

Foreword by Victoria Stilwell

New Book Teaches How to Talk and Listen to Your Pet in

Order to Connect and Solve Behavioral Issues

“Communicating with our animals is one of the most important aspects of our human-animal connection, and it can also be the most fun, as demonstrated in this lively, practical book by Tim Link, Talking with Dogs and Cats. You’ll discover ways to solve common pet problems and make interacting with animals more meaningful. The perfect book to enhance our lives with these amazing creatures who share our world.”

—Marty Becker, DVM, America’s Veterinarian and the chief veterinary correspondent for Dogster

“Tim Link is the best friend any dog or cat ever had — providing an insightful, heart-warming guide to teaching us what our pets are truly thinking and feeling. The more you read it, the stronger the connection between you and man’s best friend.”

— Glenn Plaskin, bestselling author of Katie Up and Down the Hall

Animal lovers often wonder what their pet’s meow, bark, tweet, or stare means. Why the incessant meowing after Kitty has been fed, petted, and played with? Why is Fido barking up a storm or digging as if his life depended on it? Pet owners want to know, and Tim Link, an expert animal communicator, teaches readers how to find out. The author was surprised to find himself communicating with the pets of family and friends. Because Link was caught off guard by his own gift, he is adept at helping readers first hone their communication skills, using the spoken and the visual and also learning to “listen”. From there, the book focuses on particular behaviors. Unlike most training methods, Link’s approach respects the personality and feelings of animals. His methods, simple and accessible to all, facilitate the understanding that all animal lovers crave and create a back-and-forth communication that will enhance the lives of both animals and humans.

TIM LINK, nationally syndicated radio host, animal communicator, and Reiki practitioner, created his Wagging Tales consulting practice upon discovering his “talk to the animals” abilities. He often works with animal-rescue organizations and lives in Cumming, Georgia. His website is

Talking with Dogs and Cats:

Joining the Conversation to Improve Behavior and Bond with Your Animals

By Tim Link * Foreword by Victoria Stilwell

Animals * Pub Date: June 2, 2015

$14.95 * Trade Paperback/ebook * 240 pages * ISBN: 978-1-60868-322-2

For Immediate Release

“This book should be mandatory reading for all men everywhere.”
—Michelle Lee, editor in chief of Nylon

Menswear Dog Presents


Fresh Looks for the Modern Man

by David Fung & Yena Kim

Men’s fashion is all about choosing essential garments and finding the right fit. But even when navigating these basic rules of dressing, many guys could use a friendly guide to help them out. Enter man’s best-dressed friend. In THE NEW CLASSICS (Artisan Books; April 21, 2015; Hardcover / $16.95), Bodhi, the sharp-dressing Shiba Inu behind the Internet sensation Menswear Dog (@mensweardog), helps men distinguish timeless styles from passing trends and build a personal wardrobe for all occasions.

THE NEW CLASSICS shares the practical style secrets behind the savvy canine’s best looks, teaching men how to dress, how to shop, and how to guarantee a perfect fit for their clothing. Seasonal outfits are built around foundational garments like blazers, jackets, and tailored shirts. In spring, try a floral shirt (p. 25) with a gray suit jacket, tassel loafers, and wayfarer sunglasses. Summer’s warm weather calls for a linen suit with a knit tie, a floral pocket square, and walnut oxfords (p. 57). For fall, layer a cardigan over a flannel shirt, selvedge jeans, and chunky work boots (p. 81). And in winter, it’s time for a fisherman’s sweater (p. 121) with a navy peacoat. Helpful cheat sheets in each section show the essential garments you’ll wear all season long.

The book features a smart mix of designer labels, heritage brands, and budget-conscious choices that will help men to build their wardrobe without breaking the bank. Helpful commentary throughout THE NEW CLASSICS explains the details that make for an enduring wardrobe staple. Learn what makes a Levi’s Original the definitive denim jacket (p. 15), and why a notch lapel is the best bet for your go-to gray suit (p. 79). You’ll also find the wardrobe game plan for all of life’s most important sartorial moments. Learn how to dress correctly for the office (p. 98), ace your outfit at a summer wedding (p. 62), stay cool at the gym (p. 20), and turn it out for your next black-tie event (p. 126). To help readers put this advice into practice, the book is rounded out with an essential guide to sizing, packing, shopping, and clothing care.

THE NEW CLASSICSlays out the 10 commandments for fashion, Bodhi’sMenswear Dogma.”

  1. 1.Invest now; save later.

A sturdy peacoat (p. 113) or bomber jacket (p. 133) will last a lifetime.

                                                                        MORE ON NEXT PAGE à

  1. 2.Classics are timeless for a reason.

Check out the enduring panache of a Breton striped shirt (p. 49), a seersucker suit (p. 61), or a leather motorcycle jacket (p. 83).

  1. 3.Find yourself a good tailor.

That perfect gray suit (p. 79) will never be quite right off the rack, but a great tailor will make this closet staple fit like it was made for you.

  1. 4.Fit trumps price every time.

So learn the basic points of making sure your dress shirts, suits, T-shirts, and jeans fit where it matters (p. 138). If clothes make the man, fit makes the man look good.

  1. 5.Take care of your clothes.

What do all of those symbols on your shirt tag even mean (p. 147)? How do you deal with that coffee spill on your pants (p. 149)?

  1. 6.Clothes should be fitted, never tight.

Even at the gym (p. 20), it’s never okay to rock a skintight look.

  1. 7.It’s okay to copy your fashion idols.

The book lays out style cheat sheets for cribbing famous looks from Steve McQueen or Harrison Ford (The Globe-Trotter, p. 30), Paul Newman (The Mariner, p. 54), John F. Kennedy (The Ivy Leaguer, p. 86), and Ernest Hemingway (The Outdoorsman, p. 118).

  1. 8.Learn how to properly tie a tie.

It’s called a “four-in-hand,” and it’s the only knot you’ll ever need (p. 139). And while you’re at it, explore the power of a slim knit tie (p. 101).

  1. 9.When in doubt, keep it simple.

The white dress shirt (p. 33) is the Swiss army knife of the gentleman’s wardrobe.

  1. 10.If it doesn’t make you feel good, don’t wear it.

From floral prints (p. 25) to bright colors (p. 89), fashion should be fun.

With THE NEW CLASSICS, guys now have their own personal style guru to help them dress their best and stand out from the pack.

ABOUT THE AUTHORS: Husband-and-wife duo David Fung and Yena Kim, graphic designer and fashion designer/photographer respectively, are the creative force behind Menswear Dog, a one-of-a-kind blog featuring photos of their dog Bodhi, a Shiba Inu, styled in serious menswear. Bodhi has appeared on Anderson Cooper Live, E! News, and The Rachael Ray Show, and in national publications including Bloomberg Businessweek, Details, Esquire, GQ, and Time. He has appeared in campaigns for Bloomingdale’s, Coach, Kenneth Cole, Purina, Revlon, and Victorinox Swiss Army, among others.


By David Fung & Yena Kim

Published by Artisan Books on April 21, 2015

Hardcover; $16.95; 160 pages; 400 photographs and illustrations

ISBN: 978-1-57965-616-4

Find more of Menswear Dog at Instagram: @mensweardog,, and

Follow us: @Artisan_Books (Instagram) and @ArtisanBooks (Facebook and Twitter)

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