Talkin Pets

Meow Serving Lickety Stik for Felines!
PetSafe announces a feline extension to their popular line of liquid treats

KNOXVILLE, TN (July 17, 2012) – Lickety Stik® is going to the cats! The PetSafe® team is excited to introduce the first feline additions to join the Lickety Stik family this July. 

Following the success of the Lickety Stik treat line for dogs, the PetSafe team knew they wanted to create something that would specifically cater to the feline community. “From the beginning,m feline pet parents have been interested in Lickety Stik. They wondered if the Lickety Stik treat was feline friendly or if their cats would enjoy the liquid treat,” comments Tracey Quillin, Category Manager at PetSafe. “While several multi-pet households were sharing the Lickety Stik with both their dogs and cats, we knew we wanted to create something that would specifically cater to a cat’s distinctive needs.”

To accomplish this goal, the Lickety Stik team reworked the design of their unique roller-ball dispenser, making it smaller and easier for the feline tongue to grip. They also developed new flavors cats naturally crave, including Chicken, Turkey, Tuna, Salmon, Dairy and Beef.

One thing the Lickety Stik team kept the same was their commitment to using 100% all-natural ingredients to support a healthy diet and lifestyle. Just like the Lickety Stik for Dogs, the Feline Lickety Stik allows pets to enjoy an incredibly tasty, palatable reward with a fraction of the calories found in other conventional treats. There is just 1 calorie in every 20 licks!

Cats are known for their independence, and with the Feline Lickety Stik both pet and parent will savor
the chance to interact more and it can even help train and socialize kitty. Each 0.84 fluid ounce bottle is specially packaged with a screw-on cap for mess-free treating. The Feline Lickety Stik boasts over 250
licks per bottle, with a suggested retail price of $2.99.

The Lickety Stik family of products is available exclusively at independent pet specialty retailers (available immediately), Pet Supplies Plus (available beginning immediately), PetSmart (September) and online merchants. For more information visit www.PetSafe.net/LicketyStik.

For a visual on how the PetSafe Feline Lickety Stik works, check out the video here: http://www.youtube.com/watch?v=IRVeJP4tN1o&feature=youtu.be

About PetSafe®
Headquartered in Knoxville, Tennessee, PetSafe leads the industry in the development of innovative pet behavior, containment, and lifestyle product solutions. With the recent introduction of Lickety Stik, the company is establishing an entirely new category of pet treats. Visit: www.petsafe.net.

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