Talkin Pets

NEW PET PRODUCT LAUNCHES CAMPAIGN TO REMAIN
COMPETITIVE AND AMERICAN MADE
Novato, CA (June 5, 2012) – According to the US Department of Labor, May ended with disappointing
employment statistics – only 69,000 jobs created, far less than most had hoped – with unemployment at a
staggering 8.2%. At this stage in the game, creating American jobs should be a top priority for all industries.
And some small businesses are trying to do their part to stay Made in America -- but it’s tough. The
supercollar®, a revolutionary new dog collar and leash combo is one such company. In an effort to keep
Americans working, this innovative company has launched an Indiegogo crowdfunding campaign to raise the
funds necessary to help them stay American-made.
Here’s the supercollar® story:
• The supercollar® is a patented dog collar with a built -in leash, keeping pets safe and pet parents in
control.
• The supercollar® is available in six vibrant colors and four sizes.
• With supercollar®, you will never have to look for your dog’s leash again. It’s already on. It’s always
on!
To keep America working, supercollar® is proudly designed and manufactured in the United States. For
American-made products to be successful, it is critical to secure reasonable pricing. To do this,
supercollar® needs to manufacture larger quantities to take advantage of volume discounts in production
and packaging.
“It’s about time collars and leashes evolved like every other technology,” says Jane Angelich CEO of
supercollar®. “The supercollar® makes life easier for pets and their people – who doesn’t want that? So
we’re asking for the pet-loving public’s help to keep supercollar® made right here in the USA.”
Just last year, supercollar® was chosen by British Airways as a Face-of-Opportunity winner. During that
experience, Jane met one of the founders of Indiegogo, Danae Ringelmann, also a winner. “When I learned
about Indiegogo and the amazing opportunities it provides small businesses, I knew this would be the
crowdfunding site to help us keep producing supercollars® in the USA,” explains Jane.
Few pet product companies participate in the crowdfunding arena, so this could be a record-breaking
adventure for supercollar® staff, who hope to raise $75,000 or more in six weeks. Every contribution is
matched by a pawsome perk – like a supercollar® at a discounted price – reason enough to participate right
there!
The supercollar® team – a passionate group of pet lovers, innovators and veterinarians is determined to
produce an American made product; supercollar® is super excited to launch their campaign!
To learn more about the supercollar® Indiegogo campaign, visit www.indiegogo.com/supercollar. To learn
more about supercollar®, visit www.supercollar.com or contact Kelly at This e-mail address is being protected from spambots. You need JavaScript enabled to view it ,
727.744.9894.